Old version
May 27, 2026 03:36 UTC
bcf61db7c0cf276b870ee20089097fa7b199adc78bf42e2df7593609938a7cb1
CA-V-003044
New version
June 12, 2026 01:13 UTC
c50c41ccff49470303e80d1ce1ef15fc5c7f1c64bac669abc4420b1ffba5f092
CA-V-003731
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Change Summary
YouTube Ads' Google Privacy Policy added 64 sentences on June 12, 2026, including new disclosures about U.S. state privacy law requirements, explanations of how the policy handles data collection and retention, and explicit statements that Google does not sell personal information or 'share' it as defined under the California Consumer Privacy Act. The updated language also clarifies how Google anonymizes data and maintains policies to prevent re-identification. These additions function as clarifications and state-specific disclosures rather than operational changes to data handling practices.
low severity
64 Sentences added
0 Sentences removed
2 Sentences modified
299 Sentences before
363 Sentences after
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0Privacy Policy – Privacy & Terms – Google Privacy & Terms Privacy & Terms Skip to main content Sign in Overview Privacy Policy Terms of Service Technologies FAQ Privacy & Terms Overview Privacy Policy Data transfer frameworks Key terms Partners Updates Terms of Service Technologies FAQ Privacy & Terms Privacy & Terms Privacy & Terms Overview Privacy Policy Terms of Service Technologies FAQ Google Account Privacy Policy Introduction Information Google collects Why Google collects data Your privacy controls Sharing your information Keeping your information secure Exporting & deleting your information Retaining your information Compliance & cooperation with regulators About this policy Related privacy practices Data transfer frameworks Key terms Partners Updates Google Privacy Policy When you use our services, you’re trusting us with your information.0Privacy Policy – Privacy & Terms – Google Skip to main content Privacy & Terms Privacy & Terms Sign in Overview Privacy Policy Terms of Service Technologies FAQ Privacy & Terms Overview Privacy Policy Data transfer frameworks Key terms Partners Updates Terms of Service Technologies FAQ Privacy & Terms Privacy & Terms Privacy & Terms Overview Privacy Policy Terms of Service Technologies FAQ Google Account Privacy Policy Introduction Information Google collects Why Google collects data Your privacy controls Sharing your information Keeping your information secure Exporting & deleting your information Retaining your information Compliance & cooperation with regulators About this policy Related privacy practices Data transfer frameworks Key terms Partners Updates Google Privacy Policy When you use our services, you’re trusting us with your information.
159U.S. state law requirements Some U.S. state privacy laws require specific disclosures.
160This Privacy Policy is designed to help you understand how Google handles your information: We explain the categories of information Google collects and the sources of that information in Information Google collects .
161We explain the purposes for which Google collects and uses information in Why Google collects data .
162We explain when Google may disclose information in Sharing your information .
163Google does not sell your personal information.
164Google also does not “share” your personal information as that term is defined in the California Consumer Privacy Act (CCPA).
165We explain how Google retains information in Retaining your information .
166You can also learn more about how Google anonymizes data .
167As described there, when Google anonymizes data to protect your privacy, we maintain policies and technical measures to avoid re-identifying that information.
168U.S. state privacy laws also provide the right to request information about how Google collects, uses, and discloses your information.
169And they give you the right to access your information, sometimes in a portable format; correct your information; and to request that Google delete that information.
170Many of these laws also provide the right to opt out of certain forms of profiling and targeted advertising.
171They also provide the right to not be discriminated against for exercising these privacy rights.
172Additionally, the CCPA treats certain kinds of information, like health data, as sensitive; when users provide this information, Google only uses it for purposes permitted by the CCPA, like to provide services that are requested and expected by our users.
173The Washington My Health My Data Act and Nevada Senate Bill 370 provide specific rights in addition to those rights above, that apply to health information.
174When you provide health information subject to these laws, Google processes it with your consent, which you may withdraw, or as otherwise permitted by these laws.
175We describe the choices you have to manage your privacy and data across Google’s services in Your privacy controls .
176These tools allow you to access, review, update and delete your information, as well as export and download a copy of it.
177You can also control what information we use to show you ads, or turn off personalized ads, by visiting My Ad Center .
178When you use these tools, we’ll validate your request by verifying that you’re signed in to your Google Account.
179If you have questions or requests related to your rights under U.S. state privacy laws, you (or your authorized agent) can also contact Google .
180And if you disagree with the decision on your request, you can ask Google to reconsider it by responding to our email.
181We also provide more information on Google’s handling of CCPA requests.
182Some U.S. state privacy laws also require a description of data practices using specific categories.
183This table uses these categories to organize the information in this Privacy Policy.
184Categories of information we collect Identifiers and similar information such as your name and password, phone number, and address, as well as unique identifiers tied to the browser, application, or device you’re using.
185Some Google services like YouTube Studio provide the option to submit a valid ID (such as a passport or driver’s license) to verify your identity to use additional features.
186Demographic information , such as your age , gender and language .
187If you choose to use optional features like YouTube Creator Demographics , you can also provide additional information, like your gender identity or race and ethnicity.
188Commercial information such as your payment information and a history of purchases you make on Google’s services.
189Biometric information if you choose to provide it, such as fingerprints in Google’s product development studies.
190Internet, network, and other activity information such as your search terms; views and interactions with content and ads; Chrome browsing history you’ve synced with your Google Account; information about the interaction of your apps, browsers, and devices with our services (like IP address, crash reports, and system activity); and activity on third-party sites and apps that use our services.
191You can review and control activity data stored in your Google Account in My Activity .
192Geolocation data , such as may be determined by GPS, IP address, and other data from sensors on or around your device, depending in part on your device and account settings.
193Depending on these settings, this may include precise location data , for example GPS data for Android features like navigation or finding your phone.
194Learn more about Google’s use of location information .
195Audio, electronic, visual, and similar information , including media (like images, files, audio and video) from your interactions Communications data , such as emails, if you use our services to send and receive messages .
196Health information if you choose to provide it, such as your medical history, vital signs and health metrics (like blood glucose levels), and other similar information related to your physical or mental health , in the course of using Google services that offer health-related features, such as the Google Health Studies app, Fitbit, or Pixel devices. .
197Professional, employment, and education information , such as information you provide or that is maintained through an organization using Google services at which you study or work.
198Other information you create or provide , such as the content you create, upload, or receive (like photos and videos or emails, docs and spreadsheets).
199Google Dashboard allows you to manage information associated with specific products.
200Inferences drawn from the above, like your ads interest categories .
201Business purposes for which information may be used or disclosed Protecting against security threats, abuse, and illegal activity : Google uses and may disclose information to detect, prevent and respond to security incidents, and for protecting against other malicious, deceptive, fraudulent, or illegal activity.
202For example, to protect our services, Google may receive or disclose information about IP addresses that malicious actors have compromised.
203Auditing and measurement : Google uses information for analytics and measurement to understand how our services are used, as well as to fulfill obligations to our partners like publishers, advertisers, developers, or rights holders.
204We may disclose non-personally identifiable information publicly and with these partners, including for auditing purposes.
205Maintaining our services : Google uses information to ensure our services are working as intended, such as tracking outages or troubleshooting bugs and other issues that you report to us.
206Research and development : Google uses information to improve our services and to develop new products, features and technologies that benefit our users and the public.
207For example, we use publicly available information to help train Google’s AI models and build products and features like Google Translate, Gemini Apps, and Cloud AI capabilities.
208Use of service providers : Google shares information with service providers to perform services on our behalf, in compliance with our Privacy Policy and other appropriate confidentiality and security measures.
209For example, we may rely on service providers to help provide customer support.
210Advertising : Google processes information to provide advertising, including online identifiers, browsing and search activity, and information about your location and interactions with advertisements.
211This keeps Google’s services and many of the websites and services you use free of charge.
212You can control what information we use to show you ads by visiting your ad settings in My Ad Center .
213Legal reasons : Google also uses information to satisfy applicable laws or regulations, and discloses information in response to legal process or enforceable government requests, including to law enforcement.
214We provide information about the number and type of requests we receive from governments in our Transparency Report .
215Parties with whom information may be disclosed Other people with whom you choose to share your information , like docs or photos, videos or comments on YouTube, or health information through Fitbit’s social features and third party applications.
216Third parties with your consent , such as services that integrate with Google’s services.
217You can review and manage third party apps and sites with access to data in your Google Account.
218See more details about when Google shares your information .
219Service providers , trusted businesses, or persons that process information on Google’s behalf, based on our instructions and in compliance with our Privacy Policy and any other appropriate confidentiality and security measures.
220Domain administrators , if you work or study at an organization that uses Google services.
221Law enforcement or other third parties , for the legal reasons described in Sharing your information .
284We may also process your information if people search for your name and we display search results for sites containing publicly available information about you. use the information we collect across our services Depending on your available settings, some examples of how we use the information we collect across our services include: When you’re signed in to your Google Account and search on Google, you can see search results from the public web, along with relevant information from the content you have in other Google products, like Gmail or Google Calendar.347We may also process your information if people search for your name and we display search results for sites containing publicly available information about you.
348U.S. state privacy laws These laws include: California Consumer Privacy Act (CCPA); Virginia Consumer Data Protection Act (VCDPA); Colorado Privacy Act (CPA); Connecticut Act Concerning Personal Data Privacy and Online Monitoring (CTDPA); and Utah Consumer Privacy Act (UCPA) Washington My Health My Data Act (MHDM) Nevada Senate Bill 370 Florida Digital Bill of Rights (FDBR) Texas Data Privacy and Security Act (TDPSA) Oregon Consumer Privacy Act (OCPA) Montana Consumer Data Privacy Act (MTCDPA) New Jersey Senate Bill 332 New Hampshire Senate Bill 255 Nebraska Data Privacy Act (NEDPA) Iowa Consumer Data Protection Act (IACDPA) Delaware Personal Data Privacy Act (DPDPA) Tennessee Information Protection Act (TIPA) Minnesota Consumer Data Privacy Act (MNCDPA) Maryland Online Data Privacy Act of 2024 (MDODPA) Indiana Consumer Data Protection Act (INCDPA) Kentucky Consumer Data Protection Act (KCDPA) Rhode Island Data Transparency and Privacy Protection Act (RIDTPPA) use the information we collect across our services Depending on your available settings, some examples of how we use the information we collect across our services include: When you’re signed in to your Google Account and search on Google, you can see search results from the public web, along with relevant information from the content you have in other Google products, like Gmail or Google Calendar.
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