Intuit added detailed cookie and tracking consent language to its privacy statement on April 26, 2026. The new section explains that Intuit uses cookies and tracking technologies to deliver ads both on and off its sites, discloses that it may share limited personal information like IP addresses and device identifiers with advertising partners, and clarifies that users can decline third-party advertising cookies through a 'Customize Settings' option. The change makes the company's cookie and advertising practices more explicit and provides a stated mechanism for opting out.
Intuit's updated privacy statement now explicitly discloses that it shares limited personal information, such as IP addresses and device identifiers, with advertising partners to deliver targeted ads both on and off its sites. The company characterizes these practices as potentially constituting 'sharing' or 'targeted advertising' under applicable law, suggesting recognition of privacy regulations like CCPA or GDPR. You can decline the use of third-party advertising cookies by selecting the 'Customize Settings' option in the cookie consent interface.
The updated privacy statement now explicitly names the data types (IP addresses, device identifiers) that Intuit shares with advertising partners and provides a stated opt-out mechanism. This specificity helps users understand what personal data flows out of Intuit to third parties for advertising purposes and gives them a concrete way to limit that practice.
→ Visit the cookie consent interface and select 'Customize Settings' to review and adjust your cookie preferences.
→ Opt out of third-party advertising cookies by declining 'Allow Information Sharing' in the consent preferences if you do not want your data shared with advertising partners.
→ Your IP address and device identifiers will continue to be shared with Intuit's advertising partners for targeted ad delivery.
→ You will receive targeted advertising based on data Intuit has shared with advertising partners on and off Intuit sites.
Intuit now explicitly discloses that it shares IP addresses and device identifiers with advertising partners for targeted ads on and off its sites and may be subject to 'sharing' or 'targeted advertising' regulations.
Added a stated option to decline third-party advertising cookies via 'Customize Settings', though essential cookies are marked as non-refusable.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
Users can now decline cookies used to share data with advertising partners, though essential website cookies cannot be refused.
The privacy statement now names specific data types (IP address, device identifiers) shared with third parties for ad targeting.
Intuit enhanced its cookie and tracking disclosure by adding explicit language describing data sharing with advertising partners, identifying IP addresses and device identifiers as shared data types, and characterizing the practice as potentially constituting 'sharing' or 'targeted advertising' under applicable law. This change appears responsive to state privacy law requirements (particularly CCPA and similar regimes) and EU privacy frameworks (GDPR, ePrivacy Directive). Organizations using Intuit products should evaluate whether their own privacy notices adequately reflect these data flows and whether additional vendor-level disclosures or data processing agreements are needed to maintain compliance with their own privacy obligations.
CCPA, GDPR, ePrivacy Directive, state privacy laws (CPA, VMPPA, analogous regimes)
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