Intuit updated its privacy policy on May 22, 2026 to add explicit cookie and tracking technology disclosures and consent controls. The updated language establishes that Intuit uses cookies, pixels, tags, and similar technologies to provide services and deliver advertising, and discloses that certain information such as IP addresses and device identifiers may be shared with advertising partners. Users can now decline third-party advertising cookies through a 'Customize Settings' option, though essential website cookies remain non-optional.
The updated privacy policy establishes explicit disclosure of Intuit's use of cookies, pixels, tags, and similar tracking technologies for service delivery and advertising purposes. The policy now specifically states that certain information, including IP addresses and device identifiers, may be shared with third-party advertising partners to display more relevant ads. Essential website cookies remain required for site functionality and cannot be refused, but you can decline non-essential advertising cookies by using the 'Customize Settings' option.
The updated language establishes explicit disclosure of how Intuit uses cookies and shares device-level data with advertising partners. This transparency clarification and the addition of an opt-out mechanism for non-essential advertising cookies represent standard privacy practice updates that affect how Intuit's data collection and advertising practices are disclosed to users.
→ Review the 'Customize Settings' option to decline non-essential advertising cookies if you prefer to limit tracking by advertising partners.
→ Note that essential website cookies cannot be declined without impacting site functionality.
→ Intuit will continue to use cookies and tracking technologies as described in the updated policy, including sharing certain device identifiers and IP addresses with advertising partners.
→ Non-essential advertising cookies will remain active unless you use the 'Customize Settings' option to decline them.
The policy explicitly discloses that IP addresses and device identifiers may be shared with third-party advertising partners to display more relevant advertising.
Users can decline third-party advertising cookies through 'Customize Settings', though essential website cookies remain mandatory.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change adds transparency disclosures regarding cookie usage and advertising partner data sharing without materially altering Intuit's technical practices. The addition of opt-out controls for non-essential advertising cookies aligns with standard privacy policy practices and may reflect compliance with evolving regulatory expectations around cookie consent and tracking disclosure. No new contractual obligations for enterprise customers are created by this language update. Organizations using Intuit services should verify that their privacy notices to their own customers account for these data-sharing practices if relevant to their use case.
GDPR (ePrivacy Directive cookie consent requirements), CCPA (California consumer right to opt-out of data sales), FTC Act Section 5 (unfair or deceptive practices regarding data collection and disclosure), state-level privacy laws (Colorado CPA, Connecticut CTDPA, Utah UCPA)
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