SoFi updated its Privacy Notice on April 21, 2026 to replace a simplified tracking-technologies disclosure with a more detailed 'Privacy Preference Center' interface that describes cookies by category and gives users controls to manage their preferences. Previously, the notice stated that users agreed to tracking technologies if they made no selection; now it explains different cookie types and emphasizes users' ability to choose. This matters because the new language provides clearer granular consent controls rather than implying passive agreement to all tracking.
SoFi replaced a passive consent model — where doing nothing meant agreeing to all tracking — with a Privacy Preference Center that categorizes cookies (Functional, Performance, etc.) and lets you opt out of specific types. This gives you more meaningful control over how your browsing data is collected and used on SoFi's platform. You can visit SoFi's Privacy Preference Center to review cookie categories and adjust your settings to reflect your actual preferences.
You now have a real choice about which types of cookies SoFi uses on your device, instead of automatically agreeing to everything by not clicking anything.
SoFi can no longer treat your silence as permission to track you — they must now present you with actual choices.
The shift from implied passive consent to an active Privacy Preference Center gives SoFi users genuine control over which cookies track their behavior, rather than being automatically opted in by inaction. This is a meaningful improvement in transparency and user rights, particularly for consumers concerned about their data being shared with advertising partners.
The clause stating that inaction constitutes agreement to tracking technologies was removed, ending implied default consent.
A new cookie preference center was added, giving users granular controls to accept or decline specific cookie categories.
Functional cookies are now disclosed as a distinct category that may be set by third-party providers and may affect site services if blocked.
ConductAtlas Policy Archive Entity: SoFi | Document: SoFi Privacy Notice | Record: CA-C-000596 Captured: 2026-04-21 11:16:46 UTC URL: https://conductatlas.com/change/2026-04-21-sofi-sofi-privacy-notice-596/ Accessed: May 2, 2026
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SoFi replaced a single-paragraph, implied-consent tracking disclosure with a structured Privacy Preference Center offering category-level cookie controls (Functional, Performance, and implicitly others). This touches consent mechanisms under CCPA/CPRA (Cal. Civ. Code §1798.135), FTC Act Section 5, and GDPR Art. 6/7 if EU users are served. The shift away from implied passive consent toward granular opt-out controls reduces regulatory exposure but requires verification that the implemented consent tool actually matches the disclosed categories. Compliance teams should confirm the live consent management platform reflects the updated policy language and that records of consent are captured appropriately.
1. CCPA/CPRA — Cal. Civ. Code §1798.100, §1798.120, §1798.135: The new preference center must honor opt-out of sale/sharing for targeted advertising cookies; verify that the Performance and Functional cookie categories do not constitute 'sale' or 'sharing' without a valid opt-out mechanism.
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ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-000596.
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