Old version
March 6, 2026 18:27 UTC
f243f397a344b6e0eef21146ce57a793dfdc62745de9073018042109cb7dbe79
CA-V-000011
New version
April 18, 2026 07:46 UTC
09c45d85b783fcdfc9b8d8d338df9531c1324a429476c49c25356933e86f8b06
CA-V-001834
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Change Summary
YouTube Ads updated its Google Privacy Policy on April 18, 2026, making several changes to how it describes data collection and linking across services. Key changes include clarifying that activity information is managed 'by your activity controls' rather than just 'saved in your account', broadening references from 'Google Analytics' alone to 'ad and analytics services', and shifting language around data sharing in private browsing modes from 'collected' to 'shared'. The policy also expanded language describing how cookies and tracking technologies can link your activity across websites and apps.
medium severity
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1 Sentences removed
9 Sentences modified
298 Sentences before
297 Sentences after
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4Take the Privacy Checkup Effective July 1, 2025 | Archived versions | Download PDF Contents Introduction Information Google collects Why Google collects data Your privacy controls Sharing your information Keeping your information secure Exporting & deleting your information Retaining your information Compliance & cooperation with regulators About this policy Related privacy practices We build a range of services that help millions of people daily to explore and interact with the world in new ways.4Take the Privacy Checkup Effective April 2, 2026 | Archived versions | Download PDF Contents Introduction Information Google collects Why Google collects data Your privacy controls Sharing your information Keeping your information secure Exporting & deleting your information Retaining your information Compliance & cooperation with regulators About this policy Related privacy practices We build a range of services that help millions of people daily to explore and interact with the world in new ways.
30You can visit your Google Account to find and manage activity information that’s saved in your account.30You can visit your Google Account to find and manage activity information that’s saved by your activity controls.
61We use a variety of tools to do this, including Google Analytics.61We use a variety of tools to do this, including ad and analytics services.
62When you visit sites or use apps that use Google Analytics, a Google Analytics customer may choose to enable Google to link information about your activity from that site or app with activity from other sites or apps that use our ad services.62When you visit sites or use apps that use Google’s ad or analytics services, those services may link information about your activity from that site or app with activity from other sites or apps that use our services.
89Web & App Activity also has a subsetting that lets you control whether information about your activity on other sites, apps, and devices that use Google services , such as apps you install and use on Android, is saved in your Google Account and used to improve Google services.89Web & App Activity also has a subsetting that lets you control whether some information about your activity on other sites, apps, and devices that use Google services , such as apps you install and use on Android, is saved in your Google Account and used to improve Google services.
218This information is collected regardless of which browser or browser mode you use.218This information is shared regardless of which browser or browser mode you use.
219For example, although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third party sites and apps that integrate our services may still share information with Google when you visit them.219For example, although Incognito mode in Chrome can help keep your browsing private from other people who use your device, third party sites and apps that integrate our services still share information with Google when you visit them.
244We can then redesign that feature and improve the product for everyone. may link information Google Analytics relies on first-party cookies, which means the cookies are set by the Google Analytics customer.244We can then redesign that feature and improve the product for everyone. may link information For example, a customer may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic.
245Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to third-party cookies that are related to visits to other websites.245Using our systems, data generated through Google Analytics can be linked by the Google Analytics customer and by Google to cookies and other technologies that are related to visits to other websites and apps.
246For example, an advertiser may want to use its Google Analytics data to create more relevant ads, or to further analyze its traffic.Removed
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