Google updated its Gemini Apps Privacy Notice on March 21, 2026, making four specific language changes. The policy now refers to 'Memory' as the explicit name of the feature that enables personalization based on past chats, whereas previously it used only the descriptor 'personalization based on your past Gemini chats.' The operational effect is clarification: users can now 'turn off Memory anytime' instead of the less specific 'turn off personalization,' and the policy now states 'If Memory is on' rather than 'If this feature is on.' These changes add explicit terminology for a feature that was previously described more generically.
The updated policy clarifies the name and operation of Gemini's personalization feature. Previously, the privacy notice described the ability to 'turn off personalization based on your past Gemini chats' without naming the feature explicitly; the revised language now identifies this as 'Memory' and states you can 'turn off Memory anytime to stop personalization based on your past Gemini chats.' The policy also specifies that 'If Memory is on' (rather than 'If this feature is on'), Gemini may use sensitive information from your chats to personalize your experience. You can disable Memory at any time through your Gemini settings.
The updated terms establish clearer naming and labeling of Gemini's personalization feature, moving from generic language ('this feature') to explicit terminology ('Memory'). This improves transparency by making it easier for users to identify and control the specific feature that retains and uses past conversation data for personalization, and ensures privacy disclosures are more precise and less ambiguous.
→ Review your Memory settings in Gemini to confirm your preferred personalization state
→ Disable Memory in Gemini settings at any time if you prefer not to have past chats inform personalization
→ Memory will remain enabled by default if you take no action, and Gemini will continue using sensitive information from your chats to personalize your experience as stated in the updated policy
→ You may not realize that the 'Memory' feature (not just generic personalization) is what drives chat-based customization in Gemini
Policy now explicitly refers to 'Memory' as the feature enabling personalization, replacing generic language, and confirms users can disable it at any time.
This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology
This change is a clarification with no material compliance impact. The underlying data handling and user control mechanisms described in the policy remain unchanged; only the terminology and explicitness of feature naming have been updated. Gemini's Memory feature was previously disclosed, and users could already disable personalization. The revision adds specificity to feature naming and control language, which may improve clarity in privacy notices and reduce misunderstanding but creates no new processing obligations or consent requirements for organizations relying on these terms.
GDPR (transparency of processing operations), CCPA (consumer right to opt out of profiling/personalization), FTC Act Section 5 (unfair or deceptive practices relating to privacy disclosures)
Full compliance analysis
Obligation analysis, escalation trigger, board language, and recommended action.
Watcher: regulatory citations + obligations. Professional: full compliance memo.
ConductAtlas provides verified policy intelligence sourced directly from platform documents. All analysis is intended to support, not replace, legal and compliance review. Record CA-C-001143.
See the full side-by-side comparison of every sentence added, removed, and modified.
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