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This provision operationalizes user agency over personal data by specifying available mechanisms for data access, modification, and deletion. The availability of these controls is conditional on user location and service settings, which affects the scope of user options across the Google service portfolio.
Interpretive note: The policy does not specify response timeframes for rights requests or which specific controls are available in which jurisdictions, creating ambiguity about the practical scope of rights in non-GDPR and non-CCPA jurisdictions.
The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →Users are authorized to access, review, update, and delete personal information through available privacy controls, and to export their data. The terms establish that the scope and availability of these controls may vary based on geographic location and individual service configuration.
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"You have choices regarding the information we collect and how it's used. This section describes key controls for managing your privacy across our services. Depending on your settings and location, there are also privacy tools available. We offer a range of privacy controls, including the ability to review and update your personal information, delete your Google account, export your data, and manage activity controls.— Excerpt from YouTube Ads's Google Privacy Policy
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This provision operationalizes user agency over personal data by specifying available mechanisms for data access, modification, and deletion. The availability of these controls is conditional on user location and service settings, which affects the scope of user options across the Google service portfolio.
Users are authorized to access, review, update, and delete personal information through available privacy controls, and to export their data. The terms establish that the scope and availability of these controls may vary based on geographic location and individual service configuration.
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