X collects data not just from your activity on the platform (posts, likes, searches) but also from your behavior on third-party websites and apps through tracking technologies like cookies and pixels.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes X's operational authority to track ad performance across multiple environments and to distribute public content through technical integration mechanisms, enabling broader visibility and measurement of advertising effectiveness beyond X's owned platform.
Your browsing activity across the internet can be tracked by X and used to serve you personalized advertising, expanding the data profile X holds beyond what you knowingly share on the platform.
How other platforms handle this
We collect information you provide, information we get when you use our services, and information we get from third parties. Information you provide: your username, password, email address, phone number, name, birthday, and profile information... Information from the phone book on your device if you...
We collect information about you from a variety of sources, including information you provide directly to us, information collected automatically from your devices and use of our Services, and information from other sources. The types of personal information we collect include: Identifiers such as n...
Your use of the Services is also governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Services, you consent to the data collection and use practices described in the Privacy Policy. Roblox collects information you provide directly, information collected a...
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"When you view or interact with ads we serve on or off X, we may collect information about those views or interactions. We also use technology like APIs and embeds to make public X information available to websites, apps, and others for their use.— Excerpt from X's X Privacy Policy
Off-platform behavioral tracking implicates GDPR Article 5 data minimization principles, CCPA/CPRA cross-context behavioral advertising disclosure requirements, and FTC guidance on deceptive data practices. Organizations conducting due diligence on X as a data processor or partner should assess the scope of this collection.
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The provision establishes X's operational authority to track ad performance across multiple environments and to distribute public content through technical integration mechanisms, enabling broader visibility and measurement of advertising effectiveness beyond X's owned platform.
Your browsing activity across the internet can be tracked by X and used to serve you personalized advertising, expanding the data profile X holds beyond what you knowingly share on the platform.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by X.