The policy places full responsibility on advertisers for ensuring their ads comply with all applicable laws and regulations in every market where their campaigns run, including requirements for honesty and safety.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers to independently verify legal compliance across every jurisdiction where their ads are served, without X providing jurisdiction-specific legal clearance or guidance. The operational implication is that advertisers running multi-market campaigns bear the compliance burden for all applicable national, regional, and local advertising regulations.
This provision establishes that X does not assume legal responsibility for advertiser content; under this clause, advertisers who violate applicable laws in any market remain solely liable for those violations regardless of whether X approved the ad.
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Our Products are not directed to children. You must be at least 13 years old to use our Products. If you are under 18, you must have your parent or legal guardian's permission to use our Products and they must read and agree to these Terms on your behalf.
You shall not, nor permit third parties to, use the Databricks Services or access Databricks Services of others to:
In any part of the Spotify Service, the Content that you access, including its selection and placement, may be influenced by commercial considerations, including Spotify's agreements with third parties. Some Content licensed by, provided to, created by, or otherwise made available by Spotify (e.g., ...
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"Advertisers on X are responsible for their X Ads. This means following all applicable laws and regulations, creating honest ads, and advertising safely and respectfully.— Excerpt from X's X Ads Policies
(1) REGULATORY LANDSCAPE: This provision implicates the FTC Act's prohibition on deceptive advertising in the U.S., the EU's Unfair Commercial Practices Directive, and country-specific advertising standards bodies such as the ASA in the UK and ARPP in France. The FTC is the primary U.S. enforcement authority. Where advertisers operate in regulated industries, additional frameworks including FDA pharmaceutical advertising rules, FCA financial promotion rules, and national gambling advertising regulations apply independently of X's policy. (2) GOVERNANCE EXPOSURE: Medium. The provision shifts compliance liability entirely to advertisers, which is standard practice for advertising platforms but creates direct exposure for advertisers who do not conduct independent multi-jurisdictional legal review before campaign launch. The absence of any X-provided legal guidance or clearance mechanism means advertisers cannot rely on ad approval by X as confirmation of legal compliance. (3) JURISDICTION FLAGS: Heightened exposure exists in the EU under the Digital Services Act, which imposes transparency obligations on platforms and may affect how advertiser responsibility is allocated. California, Illinois, and New York have additional consumer protection frameworks that may apply to specific ad content. Pharmaceutical and financial advertisers face the most significant jurisdiction-specific exposure. (4) CONTRACT AND VENDOR IMPLICATIONS: Procurement and agency teams should confirm that advertiser agreements with X, including insertion orders and master service agreements, do not create any implied warranty from X regarding legal compliance of approved ads. Indemnification clauses in such agreements should be reviewed to confirm alignment with this policy's placement of responsibility on the advertiser. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should implement a multi-jurisdictional legal review process for any campaign running in more than one country. For regulated categories, legal review should occur before submission to X for approval. Teams should document their compliance review process as evidence of due diligence in the event of a regulatory inquiry.
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This provision requires advertisers to independently verify legal compliance across every jurisdiction where their ads are served, without X providing jurisdiction-specific legal clearance or guidance. The operational implication is that advertisers running multi-market campaigns bear the compliance burden for all applicable national, regional, and local advertising regulations.
This provision establishes that X does not assume legal responsibility for advertiser content; under this clause, advertisers who violate applicable laws in any market remain solely liable for those violations regardless of whether X approved the ad.
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