Certain categories of advertising content, including alcohol, gambling, financial products, pharmaceutical products, and political advertising, require prior written approval from X before campaigns may run, with availability varying by country.
This analysis describes what X's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires advertisers in regulated categories to complete an approval process with X before launching campaigns, creating a procedural prerequisite for campaign eligibility; the absence of defined approval timelines in this document creates potential operational uncertainty for time-sensitive campaigns.
Interpretive note: The document does not specify approval timelines or appeal procedures for restricted content determinations, and the full list of restricted categories is contained in linked external pages rather than enumerated here.
This provision establishes that advertisers in restricted categories cannot run campaigns on X without obtaining prior written approval; the terms do not specify a guaranteed approval timeline, which advertisers in time-sensitive categories such as political advertising should account for in campaign planning.
How other platforms handle this
May harm the reputation of Tinder or its affiliates, meaning the uploading or sharing of content on the Tinder platform that is defamatory to Tinder or its affiliates or advocates misuse of the Service...
We don't allow Content that includes negative comments about identifiable individuals outside of this group.
SNAP EBT funds may only be used for eligible food items. SNAP eligibility is determined by the U.S. Department of Agriculture.
"X accounts must meet certain criteria in order to be eligible to participate in X Ads and use our suite of advertising products.Excerpt from X's Ads Policies
(1) REGULATORY LANDSCAPE: Prior approval requirements for restricted categories interact with sector-specific advertising regulations including FDA rules for pharmaceutical promotion, FCA financial promotion rules in the UK, national gambling advertising laws, and electoral advertising regulations …
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision requires advertisers in regulated categories to complete an approval process with X before launching campaigns, creating a procedural prerequisite for campaign eligibility; the absence of defined approval timelines in this document creates potential operational uncertainty for time-sensitive campaigns.
This provision establishes that advertisers in restricted categories cannot run campaigns on X without obtaining prior written approval; the terms do not specify a guaranteed approval timeline, which advertisers in time-sensitive categories such as political advertising should account for in campaign planning.
ConductAtlas has identified this type of provision across 245 platforms. See the full comparison.
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