This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Wix simultaneously grants an opt-out right while qualifying that it does not engage in a traditional sale, creating ambiguity about what activity the opt-out actually prevents.
Interpretive note: The clause contains two related but independent propositions: the opt-out right and Wix's qualification that it does not technically sell data in the traditional sense. The canonical claim captures both as they are directly intertwined in the single sentence; however, the meaning of 'sell' as used by Wix is ambiguous, and it is unclear precisely what activity the opt-out prevents.
You can instruct Wix not to sell your personal information according to applicable law, but Wix's own characterization suggests its data-sharing practices may not constitute a traditional sale.
How other platforms handle this
You have the right to opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning the consumer.
The right to notice. You have the right to be notified which categories of Personal Data are being collected and the purposes for which the Personal Data is being used.
In certain circumstances, the right to erasure and/or the right to be forgotten, which means that you can request deletion or removal of certain Personal Data we process about you.
Monitoring
Wix has changed this document before.
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"You can tell us not to "sell" your personal information according to applicable law, even though we don't technically sell your information in the traditional sense.— Excerpt from Wix's Wix Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Wix simultaneously grants an opt-out right while qualifying that it does not engage in a traditional sale, creating ambiguity about what activity the opt-out actually prevents.
You can instruct Wix not to sell your personal information according to applicable law, but Wix's own characterization suggests its data-sharing practices may not constitute a traditional sale.
ConductAtlas has identified this type of provision across 291 platforms. See the full comparison.
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