This analysis describes what Wix's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Wix simultaneously grants an opt-out right while qualifying that it does not engage in a traditional sale, creating ambiguity about what activity the opt-out actually prevents.
Interpretive note: The clause contains two related but independent propositions: the opt-out right and Wix's qualification that it does not technically sell data in the traditional sense. The canonical claim captures both as they are directly intertwined in the single sentence; however, the meaning of 'sell' as used by Wix is ambiguous, and it is unclear precisely what activity the opt-out prevents.
You can instruct Wix not to sell your personal information according to applicable law, but Wix's own characterization suggests its data-sharing practices may not constitute a traditional sale.
How other platforms handle this
You may have the right to object to or opt out of certain uses of your information.
You may also change your preference and "opt out" of receiving certain marketing communications from us by clicking the unsubscribe link included at the bottom of all such communications...
to object to profiling activities based on our own legitimate interests
"You can tell us not to "sell" your personal information according to applicable law, even though we don't technically sell your information in the traditional sense.Excerpt from Wix's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Wix simultaneously grants an opt-out right while qualifying that it does not engage in a traditional sale, creating ambiguity about what activity the opt-out actually prevents.
You can instruct Wix not to sell your personal information according to applicable law, but Wix's own characterization suggests its data-sharing practices may not constitute a traditional sale.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Wix.