This analysis describes what Whatnot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational scope of Whatnot's rights to exploit user-generated content across distribution channels without ongoing compensation. The sublicense provision permits Whatnot to authorize third parties to exercise these same rights, extending the platform's control over content usage beyond its own direct operations.
The updated terms establish a formal opt-in creator program for UK users that permits Whatnot to collect, edit, modify, translate, and promote user-submitted content (videos, images, captions, account information) across its own channels and third-party platforms (TikTok, Instagram, paid social) for one year from submission. Under the revised framework, creators who participate must provide raw video files, tax documentation, and payment information before receiving program benefits, and Whatnot retains discretion to reject submissions, change reward amounts, or terminate the program entirely. Whatnot is not responsible for payment delays caused by incomplete documentation. You can decline participation entirely by not submitting content to the program, or submit selectively and control what content you make available.
View change record →Users who post content on Whatnot grant the platform broad permission to adapt, modify, and distribute that content in any media format without additional payment or approval. The non-exclusive nature of the license permits users to retain their own rights while Whatnot retains parallel rights to the same content.
How other platforms handle this
By posting or uploading Content to the Site, you grant Upwork a non-exclusive, worldwide, royalty-free, perpetual, irrevocable, transferable, and sublicensable right and license to use, copy, reproduce, process, adapt, modify, publish, transmit, display, and distribute such Content in any and all me...
By submitting, posting, or displaying content through the Services, you grant Gusto a worldwide, non-exclusive, royalty-free license to use, reproduce, modify, adapt, publish, and distribute such content solely for the purposes of providing and improving the Services.
The content on Nintendo websites, including without limitation, the text, software, scripts, graphics, photos, sounds, music, videos, interactive features and the like and the trademarks, service marks and logos contained therein, are owned by or licensed to Nintendo. Content on the websites is prov...
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"By posting, submitting, or displaying content on or through Whatnot, you grant us a worldwide, non-exclusive, royalty-free license (with the right to sublicense) to use, copy, reproduce, process, adapt, modify, publish, transmit, display and distribute such content in any and all media or distribution methods now known or later developed.— Excerpt from Whatnot's Whatnot Terms of Service
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The clause establishes the operational scope of Whatnot's rights to exploit user-generated content across distribution channels without ongoing compensation. The sublicense provision permits Whatnot to authorize third parties to exercise these same rights, extending the platform's control over content usage beyond its own direct operations.
Users who post content on Whatnot grant the platform broad permission to adapt, modify, and distribute that content in any media format without additional payment or approval. The non-exclusive nature of the license permits users to retain their own rights while Whatnot retains parallel rights to the same content.
ConductAtlas has identified this type of provision across 2 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Whatnot.