Weights & Biases · Weights & Biases Privacy Policy · View original document ↗

Targeted and cross-context behavioral marketing use

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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Recent governance activity Weights & Biases recorded 2 documented changes in the last 30 days.
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This analysis describes what Weights & Biases's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause permits use of user data for targeted and cross-context behavioral marketing, meaning data may be used to track and target users across different platforms and services for commercial purposes.

Interpretive note: The second item in what_this_means draws on the definition of cross-context behavioral advertising provided in clause 15600 rather than this excerpt, as this clause does not define the term. This introduces a minor inferential step, though the definition is established elsewhere in the same document.

Consumer impact (what this means for users)

Your data may be used by Weights & Biases for targeted marketing and cross-context behavioral marketing, which can involve tracking your activity across different websites, apps, or services.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Google Cloud Medium

In some cases we will seek your consent to send you marketing communications.

See all platforms with this clause type →

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▸ View Original Clause Language DOCUMENT RECORD
"
to provide you with updates and other information relating to the Services, and for our marketing and promotional purposes, including targeted marketing and/or cross-context behavioral marketing

— Excerpt from Weights & Biases's Weights & Biases Privacy Policy

Applicable regulations

EU AI Act
European Union
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
ePrivacy Directive
European Union
EU AI Act - High Risk Provisions
EU
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Weights & Biases Privacy Policy
Entity
Weights & Biases
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-069221
Document ID
CA-D-00494
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
0a8c89feb5b1802818671d040094f75bc0483f6a07350286b7481194aa7e1140
Analysis generated
July 9, 2026 08:22 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Weights & Biases
Document: Weights & Biases Privacy Policy
Record ID: CA-P-069221
Captured: 2026-07-09 08:22:27 UTC
SHA-256: 0a8c89feb5b18028…
URL: https://conductatlas.com/platform/weights-biases/weights-biases-privacy-policy/provision/CA-P-069221/targeted-and-cross-context-behavioral-marketing-use/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Weights & Biases's Targeted and cross-context behavioral marketing use clause do?

The clause permits use of user data for targeted and cross-context behavioral marketing, meaning data may be used to track and target users across different platforms and services for commercial purposes.

How does this clause affect you?

Your data may be used by Weights & Biases for targeted marketing and cross-context behavioral marketing, which can involve tracking your activity across different websites, apps, or services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Weights & Biases?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Weights & Biases.