Provision record
Webull · Webull Privacy Policy · View original document ↗

Targeted Advertising and Behavioral Tracking

Medium severity Common · 278 of 352 platforms
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Document Record

What it is

Webull uses cookies and similar tracking technologies to monitor your behavior on its platform and may use this data to serve you targeted advertisements.

This analysis describes what Webull's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause establishes the operational basis for behavioral tracking infrastructure, enabling the service to maintain persistent user sessions and generate data used for both service optimization and advertising performance measurement.

Clause Stability Stable

0
Changes
6
Months Monitored
Apr 3, 2026
First Seen
Apr 17, 2026
Last Seen
This clause type exists across 3334 other provisions on other platforms.

Change history

removed Jun 19, 2026

This provision was replaced with the more neutral 'Behavioral and Device-Level Data Collection' provision that describes practices more technically but without explicitly calling out targeted advertising.

View full change record →

Consumer impact (what this means for users)

Your activity on Webull's platform can be tracked and used to build a behavioral profile used for targeted ads, which may feel intrusive and extends data use beyond core financial services.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Navigate to your Webull account settings and look for privacy or advertising preferences to opt out of targeted advertising and behavioral tracking where available.

How other platforms handle this

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Microsoft Medium

We do not use what you say in email, chat, video calls or voice mail, or your documents, photos or other personal files, to target advertising to you.

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
The data collected through cookies and similar tracking technology enables us to personalize your experience with the Services, understand how you use them, maintain a persistent session, improve, and further develop the Services, and measure and optimize advertising and promotional effectiveness.

Excerpt from Webull's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

Behavioral advertising practices implicate FTC guidance on online behavioral advertising, CCPA's right to opt out of sale or sharing of personal information, and potentially GDPR consent requirements for EU-resident users.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FCRA
United States Federal
FTC Act Section 5
United States Federal
GLBA
United States Federal

Provision details

Document information
Document
Webull Privacy Policy
Entity
Webull
Document last updated
May 5, 2026
Tracking information
First tracked
March 8, 2026
Last verified
March 9, 2026
Record ID
CA-P-000493
Document ID
CA-D-00057
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c64a504b917730554856a9c075df2f28f4e7acb16adac85513aa5791fd959e11
Analysis generated
March 8, 2026 18:29 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Webull
Document: Webull Privacy Policy
Record ID: CA-P-000493
Captured: 2026-03-08 18:29:48 UTC
SHA-256: c64a504b91773055…
URL: https://conductatlas.com/platform/webull/webull-privacy-policy/provision/CA-P-000493/targeted-advertising-and-behavioral-tracking/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Webull's Targeted Advertising and Behavioral Tracking clause do?

The clause establishes the operational basis for behavioral tracking infrastructure, enabling the service to maintain persistent user sessions and generate data used for both service optimization and advertising performance measurement.

How does this clause affect you?

Your activity on Webull's platform can be tracked and used to build a behavioral profile used for targeted ads, which may feel intrusive and extends data use beyond core financial services.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Webull?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Webull.