Webull uses cookies and similar tracking technologies to monitor your behavior on its platform and may use this data to serve you targeted advertisements.
This analysis describes what Webull's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes the operational basis for behavioral tracking infrastructure, enabling the service to maintain persistent user sessions and generate data used for both service optimization and advertising performance measurement.
This provision was replaced with the more neutral 'Behavioral and Device-Level Data Collection' provision that describes practices more technically but without explicitly calling out targeted advertising.
View full change record →Your activity on Webull's platform can be tracked and used to build a behavioral profile used for targeted ads, which may feel intrusive and extends data use beyond core financial services.
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"The data collected through cookies and similar tracking technology enables us to personalize your experience with the Services, understand how you use them, maintain a persistent session, improve, and further develop the Services, and measure and optimize advertising and promotional effectiveness.Excerpt from Webull's Privacy Policy
Behavioral advertising practices implicate FTC guidance on online behavioral advertising, CCPA's right to opt out of sale or sharing of personal information, and potentially GDPR consent requirements for EU-resident users.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The clause establishes the operational basis for behavioral tracking infrastructure, enabling the service to maintain persistent user sessions and generate data used for both service optimization and advertising performance measurement.
Your activity on Webull's platform can be tracked and used to build a behavioral profile used for targeted ads, which may feel intrusive and extends data use beyond core financial services.
ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Webull.