Wealthfront · Wealthfront Privacy Policy

Third-Party Account Aggregation (Plaid and Yodlee)

High severity
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Why it matters

Your bank login credentials and full account history are shared with and stored by third-party companies whose privacy practices you must separately agree to, creating additional data exposure beyond Wealthfront's own systems.

Consumer impact

Wealthfront collects extensive personal and financial data including Social Security numbers, biometric selfies, bank credentials, and investment information, sharing it with multiple third-party service providers for account aggregation, identity verification, and fraud detection. Full clients (those with investment or lending accounts) cannot request deletion of their personal data due to regulatory recordkeeping obligations, significantly limiting their data rights compared to free users. You can request deletion of your data by emailing support@wealthfront.com if you are a User (not a Client) and can opt out of marketing emails by using the unsubscribe link in any communication.

Applicable agencies

  • CFPB
    CFPB has jurisdiction over third-party data aggregators and consumer financial data rights under Dodd-Frank Section 1033 open banking rules.
    File a complaint →
  • FTC
    FTC oversees data security and unfair/deceptive practices by data processors including financial account aggregators.
    File a complaint →

Provision details

Document information
Document
Wealthfront Privacy Policy
Entity
Wealthfront
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001754
Document ID
CA-D-00367
Evidence Provenance
Source URL
Wayback Machine
SHA-256
de1de4b45e40f23ffec14db7756fd7949361019e04533f8af62af13deaa6be81
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Wealthfront | Document: Wealthfront Privacy Policy | Record: CA-P-001754
Captured: 2026-03-20 05:09:24 UTC | SHA-256: de1de4b45e40f23f…
URL: https://conductatlas.com/platform/wealthfront/wealthfront-privacy-policy/third-party-account-aggregation-plaid-and-yodlee/
Accessed: April 4, 2026
Classification
Severity
High
Categories

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