While marketing opt-out is straightforward, consumers should be aware that certain communications are mandatory regardless of their preferences, meaning some ongoing contact from Wealthfront cannot be avoided.
Wealthfront collects extensive personal and financial data including Social Security numbers, biometric selfies, bank credentials, and investment information, sharing it with multiple third-party service providers for account aggregation, identity verification, and fraud detection. Full clients (those with investment or lending accounts) cannot request deletion of their personal data due to regulatory recordkeeping obligations, significantly limiting their data rights compared to free users. You can request deletion of your data by emailing support@wealthfront.com if you are a User (not a Client) and can opt out of marketing emails by using the unsubscribe link in any communication.