Wealthfront · Wealthfront Privacy Policy

Biometric Data Collection and Retention

Medium severity
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Why it matters

Biometric data is among the most sensitive personal information and is subject to strict state laws in Illinois, Texas, and Washington; the 90-day vendor destruction requirement offers some protection but consumers should be aware this data is collected.

Consumer impact

Wealthfront collects extensive personal and financial data including Social Security numbers, biometric selfies, bank credentials, and investment information, sharing it with multiple third-party service providers for account aggregation, identity verification, and fraud detection. Full clients (those with investment or lending accounts) cannot request deletion of their personal data due to regulatory recordkeeping obligations, significantly limiting their data rights compared to free users. You can request deletion of your data by emailing support@wealthfront.com if you are a User (not a Client) and can opt out of marketing emails by using the unsubscribe link in any communication.

Applicable agencies

  • State AG
    State attorneys general in Illinois, Texas, and Washington enforce biometric privacy laws (BIPA, CUBI) and may investigate improper biometric data collection or retention.
    File a complaint →

Provision details

Document information
Document
Wealthfront Privacy Policy
Entity
Wealthfront
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001755
Document ID
CA-D-00367
Evidence Provenance
Source URL
Wayback Machine
SHA-256
de1de4b45e40f23ffec14db7756fd7949361019e04533f8af62af13deaa6be81
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Wealthfront | Document: Wealthfront Privacy Policy | Record: CA-P-001755
Captured: 2026-03-20 05:09:24 UTC | SHA-256: de1de4b45e40f23f…
URL: https://conductatlas.com/platform/wealthfront/wealthfront-privacy-policy/biometric-data-collection-and-retention/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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