Provision record
Walmart · Walmart Privacy Policy · View original document ↗

Phone number used for personalized ads and recommendations

Medium severity Explicit document language Common · 279 of 352 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

Google Cloud Medium

We use Service Data to provide you and our customers with recommendations (for example, suggesting ways to better secure your account or data, reduce service charges or improve performance, or optimize your configurations)...

Roblox Medium

Additionally, with your explicit and informed consent, we may use your phone number to recommend you as a friend to others using Roblox. You will be recommended with your contact name as stored on your ...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
we may also use it to provide you with a more personalized Walmart experience, including to improve and deliver tailored online ads, product recommendations, and promotions.

Excerpt from Walmart's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
TCPA
United States Federal

Provision details

Document information
Document
Walmart Privacy Policy
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-054665
Document ID
CA-D-00617
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9200be8a92b071fecc372cef5e5d5d41ac0ea9720243d99cf467dc9f3ca2026b
Analysis generated
May 7, 2026 15:27 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Policy
Record ID: CA-P-054665
Captured: 2026-05-07 15:27:09 UTC
SHA-256: 9200be8a92b071fe…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-policy/provision/CA-P-054665/phone-number-used-for-personalized-ads-and-recommendations/
Accessed: Aug. 7, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does Walmart's Phone number used for personalized ads and recommendations clause do?

The clause states: “we may also use it to provide you with a more personalized Walmart experience, including to improve and deliver tailored online ads, product recommendations, and promotions.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.