Provision record
Walmart · Walmart Privacy Policy · View original document ↗

Aggregate insights sold to suppliers without direct identification

Medium severity Explicit document language Common · 288 of 352 platforms
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This analysis describes what Walmart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

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▸ View Original Clause Language DOCUMENT RECORD
"
we may offer insights and related services to companies, including our suppliers...These insights do not directly identify you and are derived by combining information such as shopping history from many customers. Walmart may receive payment for these insights.

Excerpt from Walmart's Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Walmart Privacy Policy
Entity
Walmart
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-054558
Document ID
CA-D-00617
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9200be8a92b071fecc372cef5e5d5d41ac0ea9720243d99cf467dc9f3ca2026b
Analysis generated
May 7, 2026 15:27 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Walmart
Document: Walmart Privacy Policy
Record ID: CA-P-054558
Captured: 2026-05-07 15:27:09 UTC
SHA-256: 9200be8a92b071fe…
URL: https://conductatlas.com/platform/walmart/walmart-privacy-policy/provision/CA-P-054558/aggregate-insights-sold-to-suppliers-without-direct-identification/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Walmart's Aggregate insights sold to suppliers without direct identification clause do?

The clause states: “we may offer insights and related services to companies, including our suppliers...These insights do not directly identify you and are derived by combining information such as shopping history from many customers. Walmart may receive payment for these insights.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.

Is ConductAtlas affiliated with Walmart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Walmart.