The policy discloses two categories of optional programs: one authorizing Verizon and third parties to serve personalized advertisements and to verify customer identity, and another that analyzes de-identified customer data to generate aggregate behavioral insights.
This analysis describes what Verizon's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
These provisions authorize data processing by Verizon and unspecified third parties for personalized advertising and behavioral analytics purposes; the policy characterizes these as optional, but the scope of third-party access, the standards applied to de-identification, and the nature of identity verification data flows are not specified in this summary document, creating compliance review obligations under CCPA, FTC data broker guidance, and applicable state advertising and analytics regulations.
Interpretive note: The summary does not identify which third parties receive customer data under the advertising program, does not specify the de-identification methodology applied to the insights program, and does not describe the data scope of the identity verification program, creating interpretive uncertainty about the full operational scope.
Under these provisions, the agreement authorizes Verizon and third parties to use customer information for personalized advertising and identity verification, and authorizes a separate program using de-identified customer data to produce aggregate behavioral reports. Customers may opt out of these programs through choices described in the policy.
Cross-platform context
See how other platforms handle Optional Personalized Advertising and Behavioral Insights Programs and similar clauses.
Compare across platforms →"We have optional programs that allow Verizon and third parties to show you advertisements that are more personalized and useful to you or to help third parties verify your identity. Another program develops insights by analyzing de-identified customer information and reporting on aggregate behaviors.Excerpt from Verizon's Privacy Policy (Summary)
(1) REGULATORY LANDSCAPE: The personalized advertising program engages CCPA and CPRA provisions governing sale and sharing of personal information for cross-context behavioral advertising, which require opt-out rights and in some cases opt-in consent for sensitive …
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These provisions authorize data processing by Verizon and unspecified third parties for personalized advertising and behavioral analytics purposes; the policy characterizes these as optional, but the scope of third-party access, the standards applied to de-identification, and the nature of identity verification data flows are not specified in this summary document, creating compliance review obligations under CCPA, FTC data broker guidance, …
Under these provisions, the agreement authorizes Verizon and third parties to use customer information for personalized advertising and identity verification, and authorizes a separate program using de-identified customer data to produce aggregate behavioral reports. Customers may opt out of these programs through choices described in the policy.
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