Provision record
Upwork · Upwork Privacy Policy · View original document ↗

Cookies and Tracking Technologies

Medium severity Medium confidence Inferred from context Common · 290 of 352 platforms
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Document Record

What it is

Upwork and its advertising partners use cookies and similar trackers to monitor how you use the platform and across the web, including for targeted advertising.

This analysis describes what Upwork's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Behavioral tracking technologies can build detailed profiles of your online activity, and the data collected may be shared with advertising partners. Users in the EU have a legal right to consent to or reject non-essential cookies.

Interpretive note: The exact verbatim text could not be confirmed from the truncated document. The actual configuration and compliance of Upwork's consent management platform cannot be assessed from the policy text alone.

Recent Activity

This document changed recently

Medium Jul 1, 2026

The updated terms establish a new beta feature allowing invited users to connect third-party AI agents to their Upwork accounts. Agents can read information and draft communications (proposals, job posts, messages) without per-action confirmation, but cannot autonomously move money or finalize contracts; those actions require the user to authenticate and confirm on Upwork directly. Users are responsible for all agent actions and must ensure agent-generated content carries mandatory disclosure labels; submitting proposals through agents consumes Connects and incurs fees regardless of whether the user approves the draft-confirm action. You can revoke agent access by visiting the App Authorization page, and these beta terms apply only until you accept replacement terms.

View change record →
High May 1, 2026

Upwork's privacy policy previously disclosed that it complied with the U.S. Data Privacy Framework and certified adherence to its Principles regarding how it processes personal data from EU, UK, and Swiss residents. The updated policy removes nearly all of this language, including the explicit commitment to Data Privacy Framework Principles and the statement that those Principles would govern in case of conflict with other policy terms. Users in the EU, UK, and Switzerland no longer have a clear, policy-level statement of the legal framework protecting their data when transferred to the U.S., which may reduce transparency about data protection safeguards. You may contact Upwork to request copies of the data transfer mechanism documents it uses.

View change record →
Medium Apr 19, 2026

The updated policy now explicitly states that Upwork complies with the U.S. Data Privacy Framework and has certified to the U.S. Department of Commerce that it adheres to DPF principles when processing personal data from EU, UK, and Swiss residents. The policy establishes that if any conflict exists between Upwork's privacy policy and DPF principles, the DPF principles will govern. This creates an explicit legal hierarchy for data protection standards applicable to residents of those jurisdictions. Users from affected regions can visit https://www.dataprivacyframework.gov/ to view Upwork's certification and learn more about the DPF program.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
May 10, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Consumer impact (what this means for users)

Upwork uses cookies and third-party tracking tools that monitor your browsing behavior both on and potentially off the Upwork platform for advertising and analytics purposes. EU users must be given a genuine choice to accept or reject these cookies, and you can update your preferences through Upwork's cookie settings.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Opt Out of Arbitration
    Access Upwork's cookie preference center (typically available through a 'Cookie Settings' link in the site footer) and select 'Reject All' or deselect advertising and analytics categories. California users should also look for the 'Do Not Sell or Share My Personal Information' link in the footer.

How other platforms handle this

Tinder Medium

If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.

Skillshare Medium

When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide some of our Services, you may not be able to use those Services.

Square Medium

to object to profiling activities based on our own legitimate interests

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We and our third-party partners may use cookies, web beacons, and other tracking technologies on our platform to collect information about your browsing activities, device, and usage of our services for purposes including analytics, advertising, and personalization.

Excerpt from Upwork's Privacy Policy

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

REGULATORY LANDSCAPE: The ePrivacy Directive (EU Cookie Directive) and GDPR together require that non-essential cookies be set only with the user's prior, freely given, specific, and informed consent.

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Upwork Privacy Policy
Entity
Upwork
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-009827
Document ID
CA-D-00142
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ef83ddf58f654cc82f83982d55b3609f4bcd07d93da04e1f8cd0b3188ea88c71
Analysis generated
May 10, 2026 23:05 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Upwork
Document: Upwork Privacy Policy
Record ID: CA-P-009827
Captured: 2026-05-10 23:05:47 UTC
SHA-256: ef83ddf58f654cc8…
URL: https://conductatlas.com/platform/upwork/upwork-privacy-policy/provision/CA-P-009827/cookies-and-tracking-technologies/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Upwork's Cookies and Tracking Technologies clause do?

Behavioral tracking technologies can build detailed profiles of your online activity, and the data collected may be shared with advertising partners. Users in the EU have a legal right to consent to or reject non-essential cookies.

How does this clause affect you?

Upwork uses cookies and third-party tracking tools that monitor your browsing behavior both on and potentially off the Upwork platform for advertising and analytics purposes. EU users must be given a genuine choice to accept or reject these cookies, and you can update your preferences through Upwork's cookie settings.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Upwork?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Upwork.