Unreal Engine · Epic Games Privacy Policy · View original document ↗

Epic Does Not Sell Data or Process for Targeted Advertising

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Unreal Engine's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This commitment directly addresses two of the most commercially significant uses of consumer data, providing a basis for users to assess the commercial use of their information.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your personal data collected by Unreal Engine will not be sold to others or used to target you with advertising.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
Epic does not sell personal data it collects or process it for targeted advertising.

— Excerpt from Unreal Engine's Epic Games Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
COPPA
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Epic Games Privacy Policy
Entity
Unreal Engine
Document last updated
May 5, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-023699
Document ID
CA-D-00086
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
b22617ab34d143e7d922d8d0b92f6d5c7adbaf55ccac41007e2e34db51968d49
Analysis generated
May 21, 2026 06:38 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Unreal Engine
Document: Epic Games Privacy Policy
Record ID: CA-P-023699
Captured: 2026-05-21 06:38:16 UTC
SHA-256: b22617ab34d143e7…
URL: https://conductatlas.com/platform/unreal-engine/epic-games-privacy-policy/provision/CA-P-023699/epic-does-not-sell-data-or-process-for-targeted-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Unreal Engine's Epic Does Not Sell Data or Process for Targeted Advertising clause do?

This commitment directly addresses two of the most commercially significant uses of consumer data, providing a basis for users to assess the commercial use of their information.

How does this clause affect you?

Your personal data collected by Unreal Engine will not be sold to others or used to target you with advertising.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Unreal Engine?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Unreal Engine.