This analysis describes what Unity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms establish new restrictions on how developers and organizations can use Unity's platform in connection with artificial intelligence and machine learning. Training AI or machine learning models on Unity Offerings or data derived from them now requires prior authorization from Unity. AI agents, large language models, and automated systems may only interact with the platform through frameworks operated or designated by Unity. Account holders remain responsible for any automated systems acting on their behalf, and breaches of these restrictions may result in account suspension. The terms also clarify that Unity may use aggregated or de-identified End User data for research, marketing, and AI model training and validation purposes.
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Assist or permit any persons in engaging in any of the activities described above
use the Services in a manner that may create a conflict of interest or undermine the purposes of the Services, such as trading reviews with other users or writing or soliciting fake reviews
You shall not distribute on or through this Web Site any Postings containing any advertising, promotion, solicitation for goods, services or funds or solicitation for others to become members of any enterprise...
"Abuse referrals or promotions or other activity to receive additional EntitlementsExcerpt from Unity's Terms of Service
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The clause states: “Abuse referrals or promotions or other activity to receive additional Entitlements”
ConductAtlas has identified this type of provision across 271 platforms. See the full comparison.
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