This analysis describes what Unity's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated terms establish new restrictions on how developers and organizations can use Unity's platform in connection with artificial intelligence and machine learning. Training AI or machine learning models on Unity Offerings or data derived from them now requires prior authorization from Unity. AI agents, large language models, and automated systems may only interact with the platform through frameworks operated or designated by Unity. Account holders remain responsible for any automated systems acting on their behalf, and breaches of these restrictions may result in account suspension. The terms also clarify that Unity may use aggregated or de-identified End User data for research, marketing, and AI model training and validation purposes.
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"provide notice of your use of a tracking pixel, agent or any other visitor identification technology that collects, uses, shares and stores data about End Users, which privacy policy shall also include a link to the Unity Privacy PolicyExcerpt from Unity's Terms of Service
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The clause states: “provide notice of your use of a tracking pixel, agent or any other visitor identification technology that collects, uses, shares and stores data about End Users, which privacy policy shall also include a link to the Unity Privacy Policy”
ConductAtlas has identified this type of provision across 266 platforms. See the full comparison.
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