The Policy authorizes third parties to use cookies and tracking technologies on UnitedHealthcare's Online Services to collect browsing activity and track users across third-party websites for the purpose of delivering targeted advertisements, with the company stating it does not control these third-party technologies.
This analysis describes what UnitedHealthcare's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes cross-site behavioral tracking and targeted advertising on digital properties through which users may also access health plan information, benefit details, and medical records. The intersection of behavioral advertising data collection with a health insurance platform context may require evaluation under HIPAA, FTC guidance on health data, and state consumer privacy laws depending on the categories of data accessible to or inferred by third-party trackers.
Under this clause, third-party advertising networks may collect browsing behavior data on UnitedHealthcare's Online Services and use it to deliver targeted advertisements across the web. Users can opt out of participating advertising networks through optout.aboutads.info and optout.networkadvertising.org, though the Policy states opt-outs may not eliminate all advertisements, only tailored ones.
Cross-platform context
See how other platforms handle Third-Party Behavioral Advertising Data Sharing and similar clauses.
Compare across platforms →"We may also allow third-parties to use cookies and other technologies to collect Activity Information and to track browsing activity over time and across third-party websites such as web browsers used to read our Online Services, which websites are referring traffic or linking to our Online Services, and to deliver targeted advertisements to you. We do not control these third-party technologies, and their use of such technologies is governed by their own privacy policies.Excerpt from UnitedHealthcare's Privacy Policy
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This provision authorizes cross-site behavioral tracking and targeted advertising on digital properties through which users may also access health plan information, benefit details, and medical records. The intersection of behavioral advertising data collection with a health insurance platform context may require evaluation under HIPAA, FTC guidance on health data, and state consumer privacy laws depending on the categories of data …
Under this clause, third-party advertising networks may collect browsing behavior data on UnitedHealthcare's Online Services and use it to deliver targeted advertisements across the web. Users can opt out of participating advertising networks through optout.aboutads.info and optout.networkadvertising.org, though the Policy states opt-outs may not eliminate all advertisements, only tailored ones.
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