This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Personal data is used for behavioral profiling that directly drives personalized advertising shown to users within Uber's platforms.
Interpretive note: The excerpt references audience-building as an additional practice; this is recorded in omitted_material rather than merged into the canonical claim.
Your personal data is used by Uber to build a picture of your interests and characteristics, which then determines which personalized ads you see.
How other platforms handle this
We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.
We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.
we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.
"Use your personal data to understand your interests, preferences, or characteristics about you, and personalize ads we show you... Uber builds groups, or audiences, based on your interests...Excerpt from Uber's Privacy Notice
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Personal data is used for behavioral profiling that directly drives personalized advertising shown to users within Uber's platforms.
Your personal data is used by Uber to build a picture of your interests and characteristics, which then determines which personalized ads you see.
ConductAtlas has identified this type of provision across 279 platforms. See the full comparison.
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