Provision record
Uber · Uber Privacy Notice (Drivers and Delivery People) · View original document ↗

Marketing Personalization Data Deleted After Approximately One Year

Low severity Explicit document language Common · 274 of 352 platforms
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This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Stripe Medium

This biometric data is retained for one year.

AWS Medium

AWS will delete your personal information (including after closure of your AWS account) as described in this Privacy Notice.

Modal Medium

Customer Data processed by the Service is expunged promptly following completion of processing, as described at https://modal.com/docs/guide/security#data-privacy.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.

Excerpt from Uber's Privacy Notice (Drivers and Delivery People)

Applicable regulations

CCPA/CPRA
California, USA
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
UK GDPR
United Kingdom

Provision details

Document information
Document
Uber Privacy Notice (Drivers and Delivery People)
Entity
Uber
Date stated by the document
Sept. 17, 2026
As printed in Uber’s text (version CA-V-007016), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 15, 2026
Text quoted from version
CA-V-007016, captured Sept. 18, 2026
Record ID
CA-P-025284
Document ID
CA-D-000110
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-007016)
0fe1fbbb55cb1112273d06b6b408ea4461ce7a5610380a82a7cf1322d196577c
Analysis generated
May 21, 2026 04:31 UTC
Methodology
Evidence
✓ Excerpt found verbatim in version CA-V-007016 (checked Oct. 5, 2026)
Citation Record
Entity: Uber
Document: Uber Privacy Notice (Drivers and Delivery People)
Record ID: CA-P-025284
Version: CA-V-007016
Captured: 2026-09-18 00:22:28 UTC
SHA-256: 0fe1fbbb55cb1112…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice-drivers-and-delivery-people/provision/CA-P-025284/marketing-personalization-data-deleted-after-approximately-one-year/
Accessed: Oct. 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Uber's Marketing Personalization Data Deleted After Approximately One Year clause do?

The clause states: “we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 274 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.