Uber · Uber Privacy Notice (Drivers and Delivery People) · View original document ↗

Marketing Personalization Data Deleted After Approximately One Year

Low severity Explicitdocumentlanguage Common · 271 of 352 platforms
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This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 1593 other provisions on other platforms.

How other platforms handle this

Upwork Medium

if your Account is closed, you will no longer have access to information or material you kept on the Site and any content stored in your Account may be deleted, for which Upwork expressly disclaims liability.

Affirm Medium

Affirm will retain your information in accordance with our Privacy Policy and any applicable state or federal law, rule or regulation.

Mistral AI Medium

Mistral AI shall retain the Customer Exportable Data and Assets for a period of thirty (30) days from the earlier between (a) the expiration of the Transitional Period or (b) Customer's notification under Section 2.2.2 (b) of these Additional Terms.

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▸ View Original Clause Language DOCUMENT RECORD
"
we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.

— Excerpt from Uber's Uber Privacy Notice (Drivers and Delivery People)

Applicable regulations

CCPA/CPRA
California, USA
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
UK GDPR
United Kingdom

Provision details

Document information
Document
Uber Privacy Notice (Drivers and Delivery People)
Entity
Uber
Document last updated
March 14, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-025284
Document ID
CA-D-00110
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ca2577c59b0fc66befa8427e3bb9e4f1789af31e4ec978dea05d4f26c4f5de18
Analysis generated
May 21, 2026 04:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Uber
Document: Uber Privacy Notice (Drivers and Delivery People)
Record ID: CA-P-025284
Captured: 2026-05-21 04:31:30 UTC
SHA-256: ca2577c59b0fc66b…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice-drivers-and-delivery-people/provision/CA-P-025284/marketing-personalization-data-deleted-after-approximately-one-year/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Low
Categories

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Frequently Asked Questions

What does Uber's Marketing Personalization Data Deleted After Approximately One Year clause do?

The clause states: “we generally delete certain information that we use to display personalized marketing and advertising to you after approximately one year, if not sooner.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 271 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.