Uber · Uber Privacy Notice (Drivers and Delivery People) · View original document ↗

Use of Data for Personalized Marketing and Advertising

Medium severity Explicitdocumentlanguage Common · 277 of 352 platforms
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This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3269 other provisions on other platforms.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

To grow the Lyft Platform and to share partner opportunities that are relevant to you, we use your personal information, including information we infer about you or receive from marketing parties, to provide Lyft and third party marketing, advertising, and promotions...

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Personalizing marketing content, communications and ads relating to Uber products and services, and those offered by other companies.

— Excerpt from Uber's Uber Privacy Notice (Drivers and Delivery People)

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Uber Privacy Notice (Drivers and Delivery People)
Entity
Uber
Document last updated
March 14, 2026
Tracking information
First tracked
May 21, 2026
Last verified
May 21, 2026
Record ID
CA-P-025231
Document ID
CA-D-00110
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
ca2577c59b0fc66befa8427e3bb9e4f1789af31e4ec978dea05d4f26c4f5de18
Analysis generated
May 21, 2026 04:31 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Uber
Document: Uber Privacy Notice (Drivers and Delivery People)
Record ID: CA-P-025231
Captured: 2026-05-21 04:31:30 UTC
SHA-256: ca2577c59b0fc66b…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice-drivers-and-delivery-people/provision/CA-P-025231/use-of-data-for-personalized-marketing-and-advertising/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Uber's Use of Data for Personalized Marketing and Advertising clause do?

The clause states: “Personalizing marketing content, communications and ads relating to Uber products and services, and those offered by other companies.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.