Provision record
Uber · Uber Privacy Notice (Drivers and Delivery People) · View original document ↗

Use of Data for Personalized Marketing and Advertising

Medium severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Uber's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

TaskRabbit Medium

To enforce the relevant Terms of Service.

Stripe Medium

Subject to applicable law, including any consent requirements, we may advertise through interest-based advertising and track the efficacy of such ads.

Perplexity AI Medium

Market the products or services of our business partners.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Personalizing marketing content, communications and ads relating to Uber products and services, and those offered by other companies.

Excerpt from Uber's Privacy Notice (Drivers and Delivery People)

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal
UK GDPR
United Kingdom

Provision details

Document information
Document
Uber Privacy Notice (Drivers and Delivery People)
Entity
Uber
Date stated by the document
Sept. 17, 2026
As printed in Uber’s text (version CA-V-007016), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 15, 2026
Text quoted from version
CA-V-007016, captured Sept. 18, 2026
Record ID
CA-P-025231
Document ID
CA-D-000110
Evidence Provenance
Source URL
Wayback Machine
Archived bytes SHA-256 (version CA-V-007016)
0fe1fbbb55cb1112273d06b6b408ea4461ce7a5610380a82a7cf1322d196577c
Analysis generated
May 21, 2026 04:31 UTC
Methodology
Evidence
✓ Excerpt found verbatim in version CA-V-007016 (checked Oct. 5, 2026)
Citation Record
Entity: Uber
Document: Uber Privacy Notice (Drivers and Delivery People)
Record ID: CA-P-025231
Version: CA-V-007016
Captured: 2026-09-18 00:22:28 UTC
SHA-256: 0fe1fbbb55cb1112…
URL: https://conductatlas.com/platform/uber/uber-privacy-notice-drivers-and-delivery-people/provision/CA-P-025231/use-of-data-for-personalized-marketing-and-advertising/
Accessed: Oct. 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Frequently Asked Questions

What does Uber's Use of Data for Personalized Marketing and Advertising clause do?

The clause states: “Personalizing marketing content, communications and ads relating to Uber products and services, and those offered by other companies.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Uber?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Uber.