Twilio · Twilio Privacy Notice · View original document ↗

AI and ML Model Training Using Customer Content

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Document Record

What it is

The notice discloses that Twilio uses customer content, communications usage data, and customer support and feedback data to train AI and ML models for purposes including security, fraud detection, network optimization, and research and development of new features.

This analysis describes what Twilio's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision authorizes the use of customer content, which the notice defines as including email subject and body, text body, media files, transcripts, recordings, and communications logs, as training data for AI and ML models across multiple stated purposes. The notice does not specify which legal basis applies specifically to AI training on customer content, which may require evaluation under GDPR Article 6 and applicable U.S. state privacy frameworks.

Interpretive note: The notice does not specify which legal basis applies specifically to AI and ML model training on customer content, creating ambiguity regarding whether consent or legitimate interest governs each training use.

Recent Activity

This document changed recently

Medium May 22, 2026

The updated Privacy Notice now explicitly discloses that Twilio is subject to FTC investigatory and enforcement powers, clarifying the regulatory oversight applying to the company. The policy also establishes an opt-out right allowing users to prevent disclosure of their data to third parties (other than service providers) or use of data for purposes materially different from the original collection purpose. You can exercise this opt-out by contacting Twilio through the mechanisms described in the privacy notice.

View change record →
Medium May 19, 2026

The updated notice establishes more explicit disclosures of Twilio's Data Privacy Framework certifications and specifies the legal hierarchy governing data processing. Under the revised policy, the DPF Principles now take precedence if they conflict with other terms in the privacy notice. The updated language also clarifies your right to opt out of third-party disclosures (except to service providers acting on Twilio's behalf) and to opt out of uses that materially differ from original collection purposes. You can exercise these choices by contacting privacy@twilio.com.

View change record →
Medium Mar 19, 2026

The updated Privacy Notice now provides more detailed explanations of how Twilio collects and processes personal data, including explicit definitions of what constitutes personal data and descriptions of direct relationships (when you create an account or opt into communications) versus indirect relationships (when you are a customer of one of Twilio's customers). The revised language establishes that Twilio acts as a data controller and determines how and why personal data is processed, subject to applicable law. The notice states it aims to be transparent about data use and to explain how you can exercise your rights, but the change itself does not modify what data is collected, how it is used, or what rights or controls are available to you.

View change record →

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 9, 2026
First Seen
Jul 9, 2026
Last Seen

Consumer impact (what this means for users)

Under these terms, personal data including communications content and call recordings may be processed to train AI and ML models under the purposes of platform security, service improvement, and research and innovation. The notice cites consent and legitimate interest as potential legal bases but does not specify which basis applies to AI training on customer content.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Contact Twilio's Privacy Team at privacy@twilio.com to request deletion of personal data or to object to specific processing activities including AI model training uses.

Cross-platform context

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▸ View Original Clause Language DOCUMENT RECORD
"
Training AI/ML models to recognize evolving security vulnerabilities and fraud signatures; and, utilizing signals to make real-time automated security decisions, such as approving account applications or suspending fraudulent accounts (of which you will be notified and given an opportunity to object). [...] Troubleshooting technical issues; training AI/ML models with performance metrics to optimize network reliability; providing dedicated customer support; and, refining our Service suite through usage insights. [...] Developing new features or products to continuously improve our Services.

Excerpt from Twilio's Privacy Notice

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

1) REGULATORY LANDSCAPE: This provision implicates GDPR Article 6 (lawful basis for processing), Article 22 (automated decision-making), and the EU AI Act where AI systems trained on personal data may be subject to transparency and data governance obligations. The FTC Act and CCPA may also apply to the extent AI training on consumer data constitutes a use that is materially different from the original collection purpose. The Irish Data Protection Commission and FTC are the primary enforcement authorities. 2) GOVERNANCE EXPOSURE: High. The notice discloses AI and ML model training across customer content, communications usage data, and customer support and feedback data without specifying the precise legal basis for each training use. Under GDPR, legitimate interest as a basis for processing customer communications content for AI training may require a documented legitimate interest assessment, and the notice does not confirm one is in place. 3) JURISDICTION FLAGS: Heightened exposure in the EEA and UK, where GDPR and the UK GDPR impose specific requirements for processing based on legitimate interest, and where the EU AI Act may impose additional obligations on AI systems trained on personal communications data. California CPRA creates exposure where AI training constitutes a use of sensitive or previously collected data beyond the original purpose. 4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers whose communications content is used for AI model training should evaluate whether their Data Protection Addenda with Twilio adequately address AI training uses, particularly where Twilio acts as a data processor and the customer is the controller of underlying content. The provision's breadth may create a mismatch between the DPA's processor obligations and the controller-level AI training activities described here. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should assess whether legitimate interest assessments have been documented for AI training on customer content, evaluate whether data subject rights including the right to object apply to this processing, review DPA terms for AI training carve-outs or limitations, and determine whether the EU AI Act requires additional transparency disclosures for AI systems trained on communications data.

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Applicable agencies

  • FTC
    The FTC holds investigatory and enforcement authority over Twilio's data practices as explicitly acknowledged in the notice, including uses of personal data for AI training that may constitute unfair or deceptive practices under the FTC Act.
    File a complaint →

Provision details

Document information
Document
Twilio Privacy Notice
Entity
Twilio
Document last updated
May 5, 2026
Tracking information
First tracked
July 9, 2026
Last verified
July 9, 2026
Record ID
CA-P-015382
Document ID
CA-D-00252
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
e37e6bb1abdf882cdf3d4b9a7ddcbcb1b521744fd46b9d3d4d5f19d611714b48
Analysis generated
July 9, 2026 07:52 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Twilio
Document: Twilio Privacy Notice
Record ID: CA-P-015382
Captured: 2026-07-09 07:52:51 UTC
SHA-256: e37e6bb1abdf882c…
URL: https://conductatlas.com/platform/twilio/twilio-privacy-notice/provision/CA-P-015382/ai-and-ml-model-training-using-customer-content/
Accessed: July 24, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Twilio's AI and ML Model Training Using Customer Content clause do?

This provision authorizes the use of customer content, which the notice defines as including email subject and body, text body, media files, transcripts, recordings, and communications logs, as training data for AI and ML models across multiple stated purposes. The notice does not specify which legal basis applies specifically to AI training on customer content, which may require evaluation under …

How does this clause affect you?

Under these terms, personal data including communications content and call recordings may be processed to train AI and ML models under the purposes of platform security, service improvement, and research and innovation. The notice cites consent and legitimate interest as potential legal bases but does not specify which basis applies to AI training on customer content.

Is ConductAtlas affiliated with Twilio?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Twilio.