Twilio · Twilio Privacy Notice

Google Tag Manager Tracking

Medium severity
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What it is

Twilio loads Google Tag Manager on every page of their website, which can deploy multiple tracking scripts to monitor your behavior and share data with Google.

Why it matters

Google Tag Manager can load numerous tracking tools simultaneously, potentially collecting significant amounts of behavioral data about your site visit and passing it to Google and other third parties.

Institutional analysis (Compliance & legal intelligence)

Google Tag Manager usage requires disclosure under GDPR and CCPA as a data sharing arrangement with a third-party processor/controller. Legal teams should confirm a Data Processing Agreement is in place with Google and that the consent wrapper correctly prevents GTM firing before consent is obtained.

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Consumer impact

When you visit Twilio's website, multiple third-party tracking technologies collect data about your browsing behavior for analytics and advertising purposes. This includes tools from Google, Adobe, Segment, and Visual Website Optimizer, which may share your data with those companies. You can manage your cookie and tracking preferences by interacting with the TrustArc consent banner displayed on the Twilio website.

Applicable agencies

  • FTC
    FTC has authority over third-party data sharing practices that may constitute unfair data collection without adequate disclosure.
    File a complaint →

Provision details

Document information
Document
Twilio Privacy Notice
Entity
Twilio
Document last updated
March 24, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-00252001
Document ID
CA-D-00252
Evidence Provenance
Source URL
Wayback Machine
SHA-256
400629bc259a02e672988f07b6a5410d47b8cae2098b684035e2cfe83a29a9cd
Verified
✓ Snapshot stored   ✓ Change verified
How to Cite
ConductAtlas Policy Archive
Entity: Twilio | Document: Twilio Privacy Notice | Record: CA-P-00252001
Captured: 2026-03-20 10:34:16 UTC | SHA-256: 400629bc259a02e6…
URL: https://conductatlas.com/platform/twilio/twilio-privacy-notice/google-tag-manager-tracking/
Accessed: April 4, 2026
Classification
Severity
Medium
Categories

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