TikTok can use every video, photo, message, or AI prompt you post to train its artificial intelligence systems, for free and indefinitely, and can share that right with its business partners.
Every piece of content you create on TikTok — including private messages and AI chat inputs — can be used to train TikTok's machine learning systems and shared with business partners for that purpose, with no payment to you and no ability to withdraw this license once granted.
How other platforms handle this
In order to provide you with the incentives described above, we use personal information about you including your name, phone number, email address, purchase history, birthdate, etc. to identify you as a member of the program and provide you with relevant messaging, experiences and deals. These fina...
We also collect and share personal data with third party service providers acting on our behalf, including providers of analytics services that may record or log your activities on our services, including text you enter, pages you visit, and features you interact with to help us understand how you a...
To provide marketing communications to you. In a manner consistent with our regulatory obligations, we use your information to send you targeted marketing communications through email, mobile, in app and push notifications or by SMS. You may also see ads for our Services when you visit other apps an...
Your creative content becomes training data for TikTok's AI products without any compensation, and this right is irrevocable — meaning even if you delete your content or account, TikTok may have already used it to train models that continue to benefit the company.
(1) REGULATORY FRAMEWORK: This provision implicates FTC Act Section 5 (15 U.S.C. § 45) regarding adequacy of material disclosure for AI training use; emerging FTC guidance on AI and data practices (FTC Policy Statement on Biometric Information, 2023; FTC AI Report 2024); CCPA §1798.100 et seq. regarding whether sublicensing to business partners constitutes a 'sale' or 'sharing' of personal information; the EU AI Act (Regulation 2024/1689) for any EU-touching data flows; and potential copyright law implications under 17 U.S.C. regarding the extent to which user content fed into generative AI training creates derivative works. (2)
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Regulatory citations, enforcement risk, and due diligence action items.
Watcher: regulatory citations. Professional: full compliance memo.