Provision record
TikTok · TikTok Terms of Service · View original document ↗

Name And Image May Be Used In Ad Contexts

High confidence Common · 273 of 343 platforms

Key Facts · in the document’s own words

What permission must users grant TikTok for their name, profile image, and username?
“you give us permission to use your name, profile image and username, in connection with ads, sponsored gifts, offers, and other branded or sponsored content that you interact with, without any compensation...”
Version CA-V-004925, captured July 16, 2026 · live source ↗
Our reading, not the document’s words
TikTok requires users to grant permission for TikTok to use their name, profile image, and username in connection with ads, sponsored gifts, offers, and other branded or sponsored content that the user interacts with, without any compensation.
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Generated by a model from the captured document; not read by a person

Users' identities can be associated with commercial content without their case-by-case consent and without payment, which affects how users may appear to be endorsing products or offers.

Recent Activity

This document changed recently

Medium Jul 16, 2026

The updated terms restrict platform access for users under 14 in Florida, narrowing the age group that can use the full Platform to those 14 and older in that state. Users under 14 in Florida must use the separate Under 13 Experience, which limits data collection and includes additional safety protections. Additionally, the revised liability exemptions now explicitly state that TikTok is not liable for suspension or termination of accounts, meaning users cannot seek damages for account loss under the terms of service.

View change record →

Consumer impact (what this means for users)

Generated by a model from the captured document; not read by a person

Your name, profile image, and username may appear in advertising or sponsored content connected to content you interact with, and you will receive no compensation for this use.

How other platforms handle this

Mercury

Once the information is modified, we may use and share it to improve our products, understand trends, and operate our business.

Greenhouse

Comply with applicable laws, lawful requests, and legal process, such as to respond to subpoenas or requests from government authorities

Boston Dynamics

We may use your information to send you updates about our products and services, including exclusive offers, promotions or new products and services.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
you give us permission to use your name, profile image and username, in connection with ads, sponsored gifts, offers, and other branded or sponsored content that you interact with, without any compensation...

Excerpt from TikTok's Terms of Service

Provision details

Document information
Document
TikTok Terms of Service
Entity
TikTok
Date stated by the document
July 15, 2026
As printed in TikTok’s text (version CA-V-004925), not a ConductAtlas date.
Tracking information
First captured by ConductAtlas
March 6, 2026
Text quoted from version
CA-V-004925, captured July 16, 2026
Record ID
CA-P-018605
Document ID
CA-D-000032
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-004925)
e42897eba34be401b90cfef2b5f193e8978722ddbf68345a48d3664d46dd4730
Analysis generated
March 6, 2026 20:11 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-004925, captured July 16, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: TikTok
Document: TikTok Terms of Service
Record ID: CA-P-018605
Version: CA-V-004925
Captured: 2026-07-16 00:09:48 UTC
SHA-256: e42897eba34be401…
URL: https://conductatlas.com/platform/tiktok/tiktok-terms-of-service/provision/CA-P-018605/name-and-image-may-be-used-in-ad-contexts/
Accessed: Oct. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

Other risks in this policy

Related Analysis

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Frequently Asked Questions

What does TikTok's Name And Image May Be Used In Ad Contexts clause do?

Users' identities can be associated with commercial content without their case-by-case consent and without payment, which affects how users may appear to be endorsing products or offers.

How does this clause affect you?

Your name, profile image, and username may appear in advertising or sponsored content connected to content you interact with, and you will receive no compensation for this use.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 273 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.