TikTok · TikTok Terms of Service · View original document ↗

Name And Image May Be Used In Ad Contexts

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' identities can be associated with commercial content without their case-by-case consent and without payment, which affects how users may appear to be endorsing products or offers.

Clause Stability Stable

0
Changes
4
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Your name, profile image, and username may appear in advertising or sponsored content connected to content you interact with, and you will receive no compensation for this use.

How other platforms handle this

Roblox Medium

Where the law allows us to, we may use the content you and other users have posted for training or to help us to improve the way we filter content on our platform.

Lyft Medium

Find and prevent fraud; and Block and remove unsafe or fraudulent users from the Lyft Platform.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

See all platforms with this clause type →

Monitoring

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▸ View Original Clause Language DOCUMENT RECORD
"
you give us permission to use your name, profile image and username, in connection with ads, sponsored gifts, offers, and other branded or sponsored content that you interact with, without any compensation...

— Excerpt from TikTok's TikTok Terms of Service

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
COPPA
United States Federal
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
TikTok Terms of Service
Entity
TikTok
Document last updated
May 5, 2026
Tracking information
First tracked
March 6, 2026
Last verified
May 12, 2026
Record ID
CA-P-018605
Document ID
CA-D-00032
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
d3539721aabef48180e1d19544aec3d5ebb50fb5a6fa66c261148d6a86e4976d
Analysis generated
March 6, 2026 20:11 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok
Document: TikTok Terms of Service
Record ID: CA-P-018605
Captured: 2026-03-06 20:11:40 UTC
SHA-256: d3539721aabef481…
URL: https://conductatlas.com/platform/tiktok/tiktok-terms-of-service/provision/CA-P-018605/name-and-image-may-be-used-in-ad-contexts/
Accessed: July 13, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does TikTok's Name And Image May Be Used In Ad Contexts clause do?

Users' identities can be associated with commercial content without their case-by-case consent and without payment, which affects how users may appear to be endorsing products or offers.

How does this clause affect you?

Your name, profile image, and username may appear in advertising or sponsored content connected to content you interact with, and you will receive no compensation for this use.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with TikTok?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok.