The guidelines require all users who post content promoting a product, brand, or business to use TikTok's built-in content disclosure setting, without exception based on account type.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a platform-level disclosure requirement for all promotional content that operates alongside and intersects with FTC endorsement and disclosure guidance. Failure to use the disclosure setting constitutes a Community Guidelines violation subject to TikTok's enforcement mechanisms.
Interpretive note: The document does not define the boundaries of 'promoting a product, brand, or business,' leaving interpretive uncertainty regarding organic branded content, unpaid brand mentions, and creator-brand affiliate arrangements.
The updated Community Guidelines footer no longer includes a direct link to TikTok's Children's Privacy Policy. Previously, users navigating the Community Guidelines could access child-specific privacy disclosures through the footer link. The Children's Privacy Policy itself may remain available on TikTok's platform, but this change reduces the visibility and discoverability of that document from the Community Guidelines page. Users seeking child privacy information from the Community Guidelines will need to navigate elsewhere or search for it independently.
View change record →The agreement requires any user promoting a product, brand, or business to activate TikTok's content disclosure setting on that post. This applies to all users, including individual creators, business accounts, and verified TikTok Shop sellers.
Cross-platform context
See how other platforms handle Mandatory Commercial Content Disclosure Setting and similar clauses.
Compare across platforms →"Commercial Disclosure and Paid Marketing: If you're promoting a product, brand, or business, you must use TikTok's content disclosure setting.Excerpt from TikTok's Community Guidelines
(1) REGULATORY LANDSCAPE: This provision engages the FTC Act and FTC Endorsement Guides, which require clear and conspicuous disclosure of material connections in influencer and brand content.
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This provision establishes a platform-level disclosure requirement for all promotional content that operates alongside and intersects with FTC endorsement and disclosure guidance. Failure to use the disclosure setting constitutes a Community Guidelines violation subject to TikTok's enforcement mechanisms.
The agreement requires any user promoting a product, brand, or business to activate TikTok's content disclosure setting on that post. This applies to all users, including individual creators, business accounts, and verified TikTok Shop sellers.
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