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The guidelines mandate clear labeling on content where AI or editing tools have been used to realistically depict people or scenes, and prohibit AI-generated content that misleads on matters of public importance or causes harm to individuals.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes both a disclosure obligation and a content prohibition for AI-generated content, creating two distinct compliance requirements: affirmative labeling for realistic AI depictions and a ban on misleading AI content related to public matters. Creators using AI video, image, or audio tools must evaluate content against both requirements before publication.
Interpretive note: The document does not define the threshold for what constitutes 'realistically depict' or 'matters of public importance,' leaving scope of the labeling obligation subject to platform interpretation and potentially variable enforcement.
The updated Community Guidelines footer no longer includes a direct link to TikTok's Children's Privacy Policy. Previously, users navigating the Community Guidelines could access child-specific privacy disclosures through the footer link. The Children's Privacy Policy itself may remain available on TikTok's platform, but this change reduces the visibility and discoverability of that document from the Community Guidelines page. Users seeking child privacy information from the Community Guidelines will need to navigate elsewhere or search for it independently.
View change record →Under this provision, AI-generated or AI-edited content that realistically depicts people or scenes must carry clear labels visible to viewers. Content that uses AI to mislead about public importance matters or that harms individuals is subject to removal under these terms.
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"We require clear labeling when AI or editing is used to realistically depict people or scenes. We don't allow AIGC that misleads about matters of public importance or that harms individuals.Excerpt from TikTok's Community Guidelines
1) REGULATORY LANDSCAPE: This provision engages the EU AI Act's transparency requirements for AI-generated content and synthetic media, particularly provisions addressing deep fakes and AI-generated audiovisual content. In the United States, FTC guidance on deceptive AI practices and emerging state-level synthetic media laws (including California legislation on political deep fakes) are relevant. Enforcement authority varies by jurisdiction and medium. 2) GOVERNANCE EXPOSURE: High. Organizations producing AI-generated video, image, or audio content for publication on TikTok must implement internal review processes to classify content against TikTok's labeling standard. The prohibition on AIGC that misleads about matters of public importance is stated in broad terms and may require legal evaluation to determine scope in specific content contexts. 3) JURISDICTION FLAGS: EU/EEA users and businesses face heightened exposure under the EU AI Act. California's political deep fake legislation creates specific exposure for AI-generated electoral content. Organizations operating globally should assess whether TikTok's labeling requirement satisfies or supplements applicable national synthetic media disclosure laws. 4) CONTRACT AND VENDOR IMPLICATIONS: Production vendors and agencies creating AI-assisted content for TikTok publication should have contractual obligations to disclose AI tool use and apply required labels. Agreements should address responsibility allocation for labeling compliance and potential content removal consequences. 5) COMPLIANCE CONSIDERATIONS: Compliance teams should develop content classification workflows to identify AI-generated or AI-edited elements in media before TikTok publication. Internal approval processes for AI-assisted creative content should incorporate the TikTok labeling requirement as a mandatory checkpoint. Legal teams should monitor applicable national synthetic media laws to assess whether TikTok's labeling mechanism satisfies regulatory requirements.
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This provision establishes both a disclosure obligation and a content prohibition for AI-generated content, creating two distinct compliance requirements: affirmative labeling for realistic AI depictions and a ban on misleading AI content related to public matters. Creators using AI video, image, or audio tools must evaluate content against both requirements before publication.
Under this provision, AI-generated or AI-edited content that realistically depicts people or scenes must carry clear labels visible to viewers. Content that uses AI to mislead about public importance matters or that harms individuals is subject to removal under these terms.
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