The guidelines require that any user promoting a product, brand, or business use TikTok's built-in content disclosure setting, establishing a mandatory platform-level disclosure mechanism for commercial and promotional content.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision creates an affirmative obligation for all users conducting promotional activity to activate TikTok's content disclosure setting, which interacts with FTC requirements for clear and conspicuous disclosure of material connections in influencer and sponsored content.
Interpretive note: The guideline does not define the threshold for what constitutes 'promoting a product, brand, or business,' which may create interpretive uncertainty for organic or non-paid brand-adjacent content.
The updated Community Guidelines footer no longer includes a direct link to TikTok's Children's Privacy Policy. Previously, users navigating the Community Guidelines could access child-specific privacy disclosures through the footer link. The Children's Privacy Policy itself may remain available on TikTok's platform, but this change reduces the visibility and discoverability of that document from the Community Guidelines page. Users seeking child privacy information from the Community Guidelines will need to navigate elsewhere or search for it independently.
View change record →The Community Guidelines document no longer contains the substantive explanations of prohibited conduct, safety standards, and platform rules that previously appeared in one consolidated location. Users must now navigate to separate linked resources to understand what content is allowed, what triggers removal, and how the For You feed operates. This change makes it less convenient to quickly review the full range of platform rules, though the underlying policies themselves appear to remain accessible through linked pages.
View change record →The agreement requires any user publishing content that promotes a product, brand, or business to activate TikTok's content disclosure setting; this applies to both paid partnerships and organic promotional content under the guideline's framing.
Cross-platform context
See how other platforms handle Commercial Disclosure Setting Requirement and similar clauses.
Compare across platforms →"Commercial Disclosure and Paid Marketing: If you're promoting a product, brand, or business, you must use TikTok's content disclosure setting.Excerpt from TikTok's Community Guidelines
(1) REGULATORY LANDSCAPE: This provision directly interacts with the FTC's Endorsement Guides, which require clear and conspicuous disclosure of material connections between endorsers and brands.
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This provision creates an affirmative obligation for all users conducting promotional activity to activate TikTok's content disclosure setting, which interacts with FTC requirements for clear and conspicuous disclosure of material connections in influencer and sponsored content.
The agreement requires any user publishing content that promotes a product, brand, or business to activate TikTok's content disclosure setting; this applies to both paid partnerships and organic promotional content under the guideline's framing.
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