The guidelines require any user promoting a product, brand, or business on TikTok to use TikTok's designated content disclosure setting; this applies to all promotional content regardless of whether the creator is paid.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a platform-level obligation that aligns with FTC endorsement and disclosure guidance, requiring the use of a specific in-platform tool rather than any self-selected disclosure method. Creators, influencers, and brand partners operating on TikTok must ensure their content workflows incorporate this specific disclosure mechanism.
Interpretive note: Whether use of TikTok's in-platform disclosure setting satisfies FTC or EU regulatory disclosure standards in all jurisdictions is not addressed by the document and may require separate regulatory evaluation.
The updated Community Guidelines footer no longer includes a direct link to TikTok's Children's Privacy Policy. Previously, users navigating the Community Guidelines could access child-specific privacy disclosures through the footer link. The Children's Privacy Policy itself may remain available on TikTok's platform, but this change reduces the visibility and discoverability of that document from the Community Guidelines page. Users seeking child privacy information from the Community Guidelines will need to navigate elsewhere or search for it independently.
View change record →The Community Guidelines document no longer contains the substantive explanations of prohibited conduct, safety standards, and platform rules that previously appeared in one consolidated location. Users must now navigate to separate linked resources to understand what content is allowed, what triggers removal, and how the For You feed operates. This change makes it less convenient to quickly review the full range of platform rules, though the underlying policies themselves appear to remain accessible through linked pages.
View change record →Establishes explicit requirement for transparent commercial content labeling to combat undisclosed advertising.
View full change record →This provision requires that any promotional content on TikTok carry a disclosure applied through TikTok's own content disclosure setting, enabling viewers to identify sponsored or commercial posts. Content that does not use this setting and promotes a product or business may be subject to enforcement under these terms.
Cross-platform context
See how other platforms handle Mandatory Commercial Disclosure and similar clauses.
Compare across platforms →"If you're promoting a product, brand, or business, you must use TikTok's content disclosure setting.Excerpt from TikTok's Community Guidelines
1) REGULATORY LANDSCAPE: This provision engages the FTC Act and the FTC's Endorsement Guides, which require clear and conspicuous disclosure of material connections in commercial content.
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This provision establishes a platform-level obligation that aligns with FTC endorsement and disclosure guidance, requiring the use of a specific in-platform tool rather than any self-selected disclosure method. Creators, influencers, and brand partners operating on TikTok must ensure their content workflows incorporate this specific disclosure mechanism.
This provision requires that any promotional content on TikTok carry a disclosure applied through TikTok's own content disclosure setting, enabling viewers to identify sponsored or commercial posts. Content that does not use this setting and promotes a product or business may be subject to enforcement under these terms.
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