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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
TikTok's Community Guidelines, effective September 24, 2026, set the rules for what content is permitted, prohibited, age-restricted, or excluded from the For You Feed recommendation system across the platform. The guidelines require that any content promoting a product, brand, or business must use TikTok's built-in content disclosure setting, and require clear labeling when AI or editing is used to realistically depict people or scenes. Verified business accounts and verified TikTok Shop sellers may be permitted to market certain regulated goods if they meet criteria described only as 'strict requirements,' though the specific criteria are not defined within this document.
This document is TikTok's Community Guidelines, released August 25, 2026 and effective September 24, 2026, governing permissible and prohibited content and behaviors across the TikTok platform for all users globally. The guidelines establish content removal authority for violations across categories including violent and hateful behavior, youth and adult sexual abuse, misinformation, election interference, regulated goods, and privacy violations; the terms authorize age-restriction of content deemed inappropriate for users under 18 and exclusion of content from the For You Feed (FYF) recommendation system without removal. Notable provisions include a mandatory commercial disclosure requirement through TikTok's built-in content disclosure setting for any promotional content, a labeling requirement for AI-generated or edited content that realistically depicts people or scenes, and a carve-out permitting verified business accounts and verified TikTok Shop sellers to market certain otherwise-restricted regulated items subject to unspecified 'strict requirements.' The guidelines engage consumer protection, election integrity, child safety, and advertising disclosure frameworks, including COPPA (given age-restriction mechanisms for users under 18), FTC regulations on commercial disclosure and endorsements, and EU Digital Services Act obligations relating to content moderation transparency; applicability of specific regulatory frameworks depends on jurisdiction and the user's account type. Material compliance considerations for institutional stakeholders include the undefined threshold for 'strict requirements' governing verified seller access to regulated goods categories, the scope of AI-generated content labeling obligations, and the operational distinction between content removal, age-restriction, and FYF ineligibility as three separate enforcement tiers.
The agreement establishes three distinct content enforcement tiers: removal of prohibited content, age-restriction of content deemed unsuitable for users under 18, and exclusion from the For You Feed recommendation system without removal. Under these terms, all users who promote products, brands, or businesses are required to use TikTok's content disclosure setting, and creators who use AI or editing tools to realistically depict people or scenes must apply clear labeling. You can manage content preferences, account settings, and interactions through TikTok's safety toolkit, and access additional support through the Safety Center.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
1 important change detected
12 versions captured · Latest change detected by ConductAtlas: September 2026
We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
“Deceptive Behavior & Fake Engagement: We don't allow accounts that mislead or try to manipulate our platform, or the trade of services that artificially boost engagement or trick the recommendation system.”
“Commercial Disclosure and Paid Marketing: If you're promoting a product, brand, or business, you must use TikTok's content disclosure setting.”
“Misinformation: We don't allow misinformation that could cause significant harm to individuals or society. Civic and Election Integrity: We don't allow content that could mislead voters or interfere with elections, including false claims about how to vote, who can vote, …”
“Personal Information: We don't allow sharing personal information that could lead to harm, such as identity theft, stalking, or fraud. Platform Security: We don't allow attempts to hack, reverse-engineer, or otherwise compromise TikTok's systems.”
“We Remove Content Everyone on TikTok can share content, but when we identify content that falls under the "Not Allowed" rules in our Community Guidelines, we'll remove it. We Age-Restrict Content Some content may not be appropriate for people under …”
“Regulated Goods, Services, and Commercial Activities: We don't allow trade, marketing, or providing access to regulated, prohibited, or high-risk goods and services. Verified business accounts and verified TikTok Shop sellers may be allowed to sell or market some regulated items …”
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