The guidelines require any user promoting a product, brand, or business on TikTok to use TikTok's designated content disclosure setting when publishing that content.
This analysis describes what TikTok's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a mandatory platform-level disclosure mechanism for all commercial and branded content, creating an operationally enforceable obligation that applies to individual creators, business accounts, and brand partners publishing promotional content.
Interpretive note: The document does not define the scope of 'promoting a product, brand, or business,' leaving ambiguity for content that involves incidental or organic brand references.
The updated Community Guidelines footer no longer includes a direct link to TikTok's Children's Privacy Policy. Previously, users navigating the Community Guidelines could access child-specific privacy disclosures through the footer link. The Children's Privacy Policy itself may remain available on TikTok's platform, but this change reduces the visibility and discoverability of that document from the Community Guidelines page. Users seeking child privacy information from the Community Guidelines will need to navigate elsewhere or search for it independently.
View change record →The Community Guidelines document no longer contains the substantive explanations of prohibited conduct, safety standards, and platform rules that previously appeared in one consolidated location. Users must now navigate to separate linked resources to understand what content is allowed, what triggers removal, and how the For You feed operates. This change makes it less convenient to quickly review the full range of platform rules, though the underlying policies themselves appear to remain accessible through linked pages.
View change record →The agreement requires all users publishing promotional content for a product, brand, or business to activate TikTok's content disclosure setting; content that omits this disclosure is subject to enforcement action under the guidelines.
Cross-platform context
See how other platforms handle Commercial Disclosure and Paid Marketing Mandate and similar clauses.
Compare across platforms →"Commercial Disclosure and Paid Marketing: If you're promoting a product, brand, or business, you must use TikTok's content disclosure setting.Excerpt from TikTok's Community Guidelines
(1) REGULATORY LANDSCAPE: This provision directly implicates FTC endorsement and disclosure guidelines, which require clear and conspicuous disclosure of material connections between endorsers and brands.
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This provision establishes a mandatory platform-level disclosure mechanism for all commercial and branded content, creating an operationally enforceable obligation that applies to individual creators, business accounts, and brand partners publishing promotional content.
The agreement requires all users publishing promotional content for a product, brand, or business to activate TikTok's content disclosure setting; content that omits this disclosure is subject to enforcement action under the guidelines.
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