The policy prohibits advertisers from targeting users under 18 with age-restricted content categories and requires advertisers to implement appropriate audience targeting to prevent delivery of restricted content to minors.
This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision places affirmative compliance responsibility on advertisers to configure audience targeting to exclude minors from campaigns for age-restricted products. Failure to implement appropriate targeting parameters may constitute a policy violation triggering ad removal or account action.
Interpretive note: The document HTML was substantially truncated; the precise age threshold language and specific restricted categories listed in the targeting restriction provision could not be directly confirmed from the supplied text.
The agreement requires advertisers to configure targeting parameters to exclude users under 18 from campaigns promoting alcohol, gambling, and certain other restricted categories. The compliance obligation rests with the advertiser rather than solely with platform-side technical enforcement.
How other platforms handle this
If you are under 18 or not of legal age, you must have your parent or legal guardian's permission if you want to use the Services.
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
if you are under the legal age to form a binding contract in your jurisdiction, your use of the Services is subject to requirements of parental consent, in which case (i) your supervising parent or legal guardian is considered the user under this Agreement.
"Advertisers must not use TikTok's advertising tools to target users under the age of 18 with content that is inappropriate for minors, including but not limited to alcohol, gambling, adult content, and certain financial products.Excerpt from TikTok Ads's TikTok Branded Content Policy
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This provision places affirmative compliance responsibility on advertisers to configure audience targeting to exclude minors from campaigns for age-restricted products. Failure to implement appropriate targeting parameters may constitute a policy violation triggering ad removal or account action.
The agreement requires advertisers to configure targeting parameters to exclude users under 18 from campaigns promoting alcohol, gambling, and certain other restricted categories. The compliance obligation rests with the advertiser rather than solely with platform-side technical enforcement.
ConductAtlas has identified this type of provision across 148 platforms. See the full comparison.
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