Joining Target Circle means Target tracks your purchases and how you interact with offers, and uses that data not just for rewards but also for personalized advertising purposes.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Loyalty program participation generates detailed transaction-level data about your purchasing behavior, which Target uses for advertising in addition to the stated benefits of personalized offers and rewards.
Interpretive note: Whether Target Circle membership creates a financial incentive arrangement under CPRA that requires specific value disclosure depends on how regulators interpret the relationship between loyalty benefits and advertising data use.
Enrolling in Target Circle provides you with discounts and personalized offers, but it also means your detailed purchase history and offer interaction data are used to build an advertising profile used for targeted marketing. This data may be shared with Roundel and third-party advertising partners as described elsewhere in the policy.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...
"When you participate in Target Circle, we collect information about your purchases, interactions with our offers, and other activities. We use this information to personalize your experience, provide you with relevant offers and rewards, and for other purposes described in this policy, including advertising.Excerpt from Target's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Loyalty program participation generates detailed transaction-level data about your purchasing behavior, which Target uses for advertising in addition to the stated benefits of personalized offers and rewards.
Enrolling in Target Circle provides you with discounts and personalized offers, but it also means your detailed purchase history and offer interaction data are used to build an advertising profile used for targeted marketing. This data may be shared with Roundel and third-party advertising partners as described elsewhere in the policy.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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