This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a mechanism for users to affirmatively restrict how Target uses personal information for advertising purposes and establishes Target's procedural obligation to honor Global Privacy Control signals as equivalent to formal opt-out requests.
Users who take no action operate under the terms as written, meaning Target may engage in targeted advertising, cross-context behavioral advertising, and sale of personal information. Users who submit opt-out requests through the specified mechanisms restrict Target's authorization to use their data for these purposes.
How other platforms handle this
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Depending on where you live, you may have certain rights with respect to your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of the sale or sharing of your personal information. If you are a California resident, you have...
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"Do Not Use for Targeted Advertising, Do Not Share for Cross-Context Behavioral Advertising, and Do Not Sell: Right to opt out of these uses of your personal information. To opt-out of our interest-based advertising for Target's goods and services or those of another party, online and in third-party mobile applications, visit Digital Advertising Alliance's Choices page here and perform a global opt-out. Target treats Global Privacy Control browser signals as opt outs of sale and targeted/cross-context behavioral advertising requests.— Excerpt from Target's Target Privacy Policy
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The clause establishes a mechanism for users to affirmatively restrict how Target uses personal information for advertising purposes and establishes Target's procedural obligation to honor Global Privacy Control signals as equivalent to formal opt-out requests.
Users who take no action operate under the terms as written, meaning Target may engage in targeted advertising, cross-context behavioral advertising, and sale of personal information. Users who submit opt-out requests through the specified mechanisms restrict Target's authorization to use their data for these purposes.
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