Target · Target Privacy Policy · View original document ↗

Roundel Advertising Network Data Sharing

High severity Unique · 0 of 325 platforms
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Recent governance activity Target recorded 9 documented changes in the last 30 days.
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This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework for Target's cross-site behavioral advertising program. It specifies that data collection occurs across both Target-owned and third-party digital properties, enabling the company and its advertising partners to build and maintain browsing profiles for ad targeting purposes.

Consumer impact (what this means for users)

Under this clause, users' browsing activities on Target's platforms and other websites may be tracked and compiled into profiles by Target and its advertising network partners. This data collection occurs automatically when users visit participating sites and apps, and the collected information is used to determine which advertisements are displayed to the user.

How other platforms handle this

Airbnb Medium

We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Zoom Medium

Zoom may share personal data with third-party advertising partners and analytics providers to deliver targeted advertising and measure the effectiveness of advertising campaigns. This may include sharing identifiers, device information, and behavioral data with partners such as advertising networks.

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▸ View Original Clause Language DOCUMENT RECORD
"
We work with advertising partners, including our own internal advertising business called Roundel, to display ads on our sites and apps and on other websites and apps. These advertising partners may use cookies and similar tracking technologies to collect information about your visits to our and other websites and apps to show you ads based on your browsing history and interests.

— Excerpt from Target's Target Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US

Provision details

Document information
Document
Target Privacy Policy
Entity
Target
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-005822
Document ID
CA-D-00260
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2ada96ab96828e67aca9fbda0574b799477f7b5740302a307f04ec582983a272
Analysis generated
May 10, 2026 13:05 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Target
Document: Target Privacy Policy
Record ID: CA-P-005822
Captured: 2026-05-10 13:05:34 UTC
SHA-256: 2ada96ab96828e67…
URL: https://conductatlas.com/platform/target/target-privacy-policy/roundel-advertising-network-data-sharing/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Target's Roundel Advertising Network Data Sharing clause do?

This provision establishes the operational framework for Target's cross-site behavioral advertising program. It specifies that data collection occurs across both Target-owned and third-party digital properties, enabling the company and its advertising partners to build and maintain browsing profiles for ad targeting purposes.

How does this clause affect you?

Under this clause, users' browsing activities on Target's platforms and other websites may be tracked and compiled into profiles by Target and its advertising network partners. This data collection occurs automatically when users visit participating sites and apps, and the collected information is used to determine which advertisements are displayed to the user.

Is ConductAtlas affiliated with Target?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Target.