The policy states that Target collects and retains inferences derived from personal information to build consumer profiles reflecting preferences, psychological trends, predispositions, behaviors, attitudes, intelligence, abilities, and aptitudes.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Inferences drawn to create consumer profiles are a specifically enumerated category under CCPA/CPRA and analogous state statutes, subject to access rights, deletion rights, and in some contexts correction rights; the breadth of the enumerated inference categories (including psychological trends and aptitudes) extends beyond standard purchase-preference profiling.
This provision establishes that Target builds consumer profiles from inferred data that may encompass psychological trends, predispositions, and aptitudes in addition to purchase and browsing preferences; consumers in covered states have the right to access, correct, and request deletion of these inferred profiles.
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If you choose to reveal any personal information about yourself to other users, you do so at your own risk. We strongly encourage you to use caution in disclosing any personal information online.
You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you...
Access information about you consistent with legal requirements. In addition, you may have the right in some cases to receive or have your electronic information transferred to another party.
"Inferences drawn from personal information to create a profile about you reflecting your preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.Excerpt from Target's Privacy Policy
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Inferences drawn to create consumer profiles are a specifically enumerated category under CCPA/CPRA and analogous state statutes, subject to access rights, deletion rights, and in some contexts correction rights; the breadth of the enumerated inference categories (including psychological trends and aptitudes) extends beyond standard purchase-preference profiling.
This provision establishes that Target builds consumer profiles from inferred data that may encompass psychological trends, predispositions, and aptitudes in addition to purchase and browsing preferences; consumers in covered states have the right to access, correct, and request deletion of these inferred profiles.
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