If you live in California or certain other states, you have the legal right to stop Target from selling or sharing your personal data for targeted advertising. You can do this by clicking 'Your Privacy Choices' on the Target website or app, or by using a browser tool called Global Privacy Control.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision confirms that consumers in covered states have a legally enforceable right to opt out of a significant portion of Target's data sharing for advertising purposes, and it provides a clear mechanism to exercise that right.
California residents and residents of several other states with comprehensive privacy laws can opt out of having their personal information sold or shared for cross-context behavioral advertising by using a clearly identified link on Target's website or app. Recognizing the Global Privacy Control signal is a CPRA compliance requirement and its inclusion here confirms it is available as a mechanism.
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To opt out of the offline disclosure of your information to third parties for these purposes, please email us at privacy@makenotion.com.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"Depending on where you live, you may have the right to opt out of the sale or sharing of your personal information, including the sharing of your personal information for cross-context behavioral advertising. You can exercise this right by clicking the 'Your Privacy Choices' link in the footer of our website or app, or by enabling a recognized opt-out preference signal such as the Global Privacy Control.Excerpt from Target's Privacy Policy
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision confirms that consumers in covered states have a legally enforceable right to opt out of a significant portion of Target's data sharing for advertising purposes, and it provides a clear mechanism to exercise that right.
California residents and residents of several other states with comprehensive privacy laws can opt out of having their personal information sold or shared for cross-context behavioral advertising by using a clearly identified link on Target's website or app. Recognizing the Global Privacy Control signal is a CPRA compliance requirement and its inclusion here confirms it is available as a mechanism.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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