Target may collect biometric data, such as facial geometry, when you use features like virtual try-on. In some states, Target must notify you and get your consent before collecting this data.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Biometric data is among the most sensitive categories of personal information. Unlike a password, it cannot be changed if compromised, and several states impose strict legal requirements on its collection, use, and storage.
Interpretive note: The policy references 'certain states' without enumerating them, creating ambiguity about which state-specific consent flows are actually implemented and whether they satisfy BIPA's specific written release requirement.
If you use virtual try-on or similar features, Target may collect your facial geometry, a form of biometric data that is protected by strict state laws in Illinois, Texas, and Washington. Using these features without reviewing applicable state disclosures could mean consenting to biometric data collection with limited ability to retract that consent after the fact.
How other platforms handle this
to request that your data be transferred to a third party (data portability)
Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.
To stop us collecting your location information, you can update your device settings, stop using the Service, or uninstall our mobile apps.
"Biometric information: We may collect biometric information such as your face geometry when you use certain features on our website or app (e.g., virtual try-on features). In certain states, we are required to provide you with additional notice and obtain your consent prior to collecting your biometric information.Excerpt from Target's Privacy Policy
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Biometric data is among the most sensitive categories of personal information. Unlike a password, it cannot be changed if compromised, and several states impose strict legal requirements on its collection, use, and storage.
If you use virtual try-on or similar features, Target may collect your facial geometry, a form of biometric data that is protected by strict state laws in Illinois, Texas, and Washington. Using these features without reviewing applicable state disclosures could mean consenting to biometric data collection with limited ability to retract that consent after the fact.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
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