Target retains your personal information for as long as necessary to fulfill the purposes described in the policy, comply with legal obligations, resolve disputes, and enforce agreements.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
There is no specific fixed retention period stated for most data categories, meaning Target may hold your personal information for an extended and somewhat indefinite period.
Target collects extensive personal data — including purchase history, location, browsing behavior, and inferences about your preferences — and shares it with advertising partners and third parties for targeted marketing purposes. This means your shopping habits may be used to build a detailed profile of you that is shared beyond Target itself. You can opt out of the sale and sharing of your personal information by visiting Target's privacy preferences page at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by using the 'Do Not Sell or Share My Personal Information' link on Target's website.
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The absence of specific retention periods for most data categories may create compliance exposure under CPRA, which requires retention periods to be disclosed, and under GDPR's storage limitation principle if Target processes data of EU-connected individuals. Legal teams should assess whether the policy's retention disclosures satisfy applicable statutory specificity requirements.
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There is no specific fixed retention period stated for most data categories, meaning Target may hold your personal information for an extended and somewhat indefinite period.
ConductAtlas has identified this type of provision across 66 platforms. See the full comparison.
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