Target shares your personal information — including purchase history and browsing behavior — with third-party advertising networks and data brokers to deliver targeted ads on Target's platforms and across the internet.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This means your shopping data does not stay within Target but is shared broadly with external companies who may use it to track and target you on other websites and apps.
Target collects extensive personal data — including purchase history, location, browsing behavior, and inferences about your preferences — and shares it with advertising partners and third parties for targeted marketing purposes. This means your shopping habits may be used to build a detailed profile of you that is shared beyond Target itself. You can opt out of the sale and sharing of your personal information by visiting Target's privacy preferences page at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by using the 'Do Not Sell or Share My Personal Information' link on Target's website.
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Sharing personal data with advertising networks for behavioral targeting constitutes 'sharing' under CPRA and may qualify as 'sale' under CCPA, triggering opt-out and disclosure obligations. Data broker relationships may additionally implicate state data broker registration laws in California (AB 1202) and Vermont.
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This means your shopping data does not stay within Target but is shared broadly with external companies who may use it to track and target you on other websites and apps.
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