Target shares your personal information with advertising partners in ways that qualify as a 'sale' or 'sharing' under California law, but you can opt out of this by clicking the 'Do Not Sell or Share My Personal Information' link on their website.
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This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
ConductAtlas Analysis
Why it matters (compliance & governance perspective)
Without opting out, your shopping data, browsing behavior, and personal identifiers may be shared with advertising networks that can track and target you across the internet.
What you can do
⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
Opt Out of Arbitration
Go to Target's privacy policy page and click 'Do Not Sell or Share My Personal Information.' Follow the prompts to submit your opt-out preference.
Cross-platform context
See how other platforms handle Sale and Sharing of Personal Data Opt-Out and similar clauses.
This provision directly implicates CCPA/CPRA opt-out obligations for the sale and sharing of personal information for cross-context behavioral advertising.
Insight
Unlock the full institutional analysis
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
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Frequently Asked Questions
What does Target's Sale and Sharing of Personal Data Opt-Out clause do?
Without opting out, your shopping data, browsing behavior, and personal identifiers may be shared with advertising networks that can track and target you across the internet.
Is ConductAtlas affiliated with Target?
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Target.