Target shares your personal information with advertising partners in ways that qualify as a 'sale' or 'sharing' under California law, but you can opt out of this by clicking the 'Do Not Sell or Share My Personal Information' link on their website.
This analysis describes what Target's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Without opting out, your shopping data, browsing behavior, and personal identifiers may be shared with advertising networks that can track and target you across the internet.
Target collects extensive personal data — including purchase history, location, browsing behavior, and inferences about your preferences — and shares it with advertising partners and third parties for targeted marketing purposes. This means your shopping habits may be used to build a detailed profile of you that is shared beyond Target itself. You can opt out of the sale and sharing of your personal information by visiting Target's privacy preferences page at https://www.target.com/c/target-privacy-policy/-/N-4sr7p or by using the 'Do Not Sell or Share My Personal Information' link on Target's website.
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This provision directly implicates CCPA/CPRA opt-out obligations for the sale and sharing of personal information for cross-context behavioral advertising. Compliance teams should verify the opt-out mechanism meets GPC (Global Privacy Control) signal requirements under CPRA.
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Without opting out, your shopping data, browsing behavior, and personal identifiers may be shared with advertising networks that can track and target you across the internet.
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