T-Mobile can use information about your calls, texts, and location — data collected as part of providing your wireless service — to target you with ads from T-Mobile and outside companies, unless you specifically opt out.
Your location data, call records, and network usage patterns may be shared with third-party advertisers through T-Mobile's Advertising Solutions program by default, meaning T-Mobile is monetizing your most sensitive personal data unless you visit account settings or call customer service to opt out.
Cross-platform context
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Compare across platforms →Location data and call records are among the most sensitive categories of personal information, and this clause allows T-Mobile to monetize that data through its advertising business by default, unless you take active steps to opt out.
REGULATORY FRAMEWORK: This provision directly implicates FCC CPNI regulations under 47 U.S.C. §222 and 47 C.F.R. Part 64, Subpart U, which require opt-in consent for sharing CPNI with third parties for marketing purposes unrelated to the service provided. The FCC's 2024 proposed rulemaking on location data sharing (FCC-24-18) creates heightened scrutiny of carrier data monetization. CCPA (Cal. Civ. Code §1798.100 et seq.) requires disclosure of data sale and the right to opt out under §1798.120. The FTC Act Section 5 applies to deceptive omissions about data monetization scope. Location data practices also engage the Electronic Communications Privacy Act (18 U.S.C. §2702). Primary enforcement: FCC Enforcement Bureau, California AG, FTC.
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