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The AUP prohibits users from accessing Synthesia's Services for the purpose of building a competing product or service.
This analysis describes what Synthesia's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a contractual restriction on competitive use of platform access, a common clause in SaaS agreements that may interact with competition law principles in certain jurisdictions.
Under this clause, users who access Synthesia's platform with the intent of building a competing AI video or avatar product are in violation of the AUP, regardless of whether they otherwise comply with the platform's technical use restrictions.
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"Accessing the Services to build a competitive product or service.Excerpt from Synthesia's Acceptable Use Policy
REGULATORY LANDSCAPE: Contractual prohibitions on competitive product development are common in SaaS and platform agreements and are generally assessed under general contract law principles. In the EU, such clauses may warrant evaluation under EU competition law where Synthesia holds a significant market position in the AI video generation sector; however, standard SaaS non-compete use clauses do not typically constitute per se competition law violations. The enforceability of such provisions varies by jurisdiction and depends on the specific facts of the competitive relationship. GOVERNANCE EXPOSURE: Low to Medium. This provision is a standard SaaS term; its enforceability depends on the ability to demonstrate that platform access was used with competitive intent, which is a factual determination. The provision does not prohibit employees or contractors from working for competitors after leaving a customer organization, and should not be conflated with non-compete employment agreements. JURISDICTION FLAGS: EU and UK organizations should assess whether this provision creates any undue restriction on their ability to develop competing products using independent means, and should confirm that their platform usage is clearly distinguishable from competitive product development activity. California law generally disfavors non-compete restrictions, and the enforceability of this provision against California-based users may depend on the governing law clause in the underlying agreement. CONTRACT AND VENDOR IMPLICATIONS: Technology companies and AI developers entering into agreements with Synthesia should confirm that their internal product development activities do not involve direct use of Synthesia's platform in ways that could be characterized as competitive product development. Procurement teams should document the business purpose of platform access to establish a clear record of compliant use. COMPLIANCE CONSIDERATIONS: Legal teams at technology companies using Synthesia for legitimate business purposes should confirm that platform access is clearly scoped to authorized use cases and that internal documentation supports the non-competitive nature of the engagement.
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This provision establishes a contractual restriction on competitive use of platform access, a common clause in SaaS agreements that may interact with competition law principles in certain jurisdictions.
Under this clause, users who access Synthesia's platform with the intent of building a competing AI video or avatar product are in violation of the AUP, regardless of whether they otherwise comply with the platform's technical use restrictions.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Synthesia.